Intelligent CIO Middle East Issue 10 | Page 71

INDUSTRY WATCH ABOUT DELOITTE Deloitte in the Middle East Deloitte & Touche (M.E.) is a member firm of Deloitte Touche Tohmatsu Limited (DTTL) and is the first Arab professional services firm established in the Middle East region with uninterrupted presence since 1926. Combining the global insight and innovation of a worldwide firm with local knowledge and industry expertise, Deloitte offers powerful business solutions that help clients excel. To address the growing market needs, it has expanded its specialised professional services in the Middle East, leveraging local and global talent in areas such as Financial Advisory Services, Enterprise Risk Services and International Tax Services. Deloitte has also continued to play a pivotal role in serving the region’s high-growth industry sectors such as tourism, hospitality and leisure, construction, telecoms and financial services, as well as major sectors such as oil and gas, the public sector and the Gulf region’s sovereign wealth funds. digital currencies and mobile payments. Businesses reacted to this change by enabling a number of payment mechanisms primarily. The second powerful change that came around is the change in consumer behavior patterns compounded by the way the digital native population interacted with businesses. A number of businesses saw preferences change of their consumer base during the last decade. This wasn’t limited to their preference of a product or service but also the way they prefer to interact www.intelligentcio.com Presence in the Middle East Deloitte is among the region’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through 26 offices in 15 countries with more than 3,000 partners, directors and staff. It is a Tier 1 Tax advisor in the GCC region since 2010 (according to the International Tax Review World Tax Rankings). It has received numerous awards in the last few years which include Best Employer in the Middle East, best consulting firm, and the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW). with a business online or offline. Here is a class of consumers for whom internet, mobile technology, digital payments, etc. were always part of the world they lived in. Social media and communications are the most prevalent and comfortable modes of communication for them. only applications, gamification of learning systems and leveraging social tools for enterprise interactions has become table stakes in Deloitte. At Deloitte we have to keep pace with this change on two fronts – for our clients and for our employees. As a result, digital has become a cornerstone in our service delivery strategy for technology functions. Enabling, mobile How have recent projects helped Deloitte distinguish itself in the marketplace? The short answer to that is execution capabilities and thought leadership. Our position in the professional INTELLIGENTCIO 71