INTELLIGENT BRANDS // Mobile Technology
Is ‘voice’ the next
big mobile app?
You are constantly on the move and spend a
majority of your working time no more than an arm’s
length from your phone. So why is a clunky desk
phone your main form of communication in the
office? Exactly why is your office phone still tethered
to your location, asks Manish Bhardwaj, Sr Marketing
Manager, Aruba Networks.
T
he next big mobile app is
voice. People prefer Wi-Fi
hands down, and voice is no
exception. In fact, in a study done in
2014, 69% of people prefer Wi-Fi to
4G/LTE or wired connections.
We’re seeing a red-line acceleration
of mobile unified communication
(UC) adoption among customers.
With Microsoft Lync, Facetime,
Skype and Jabber or a similar tool,
everything you need for that critical
business call is right there on your
laptop, tablet or smartphone. And
you can instantly video chat or spin
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up a collaboration session for a
face-to-face working session. No
more being tied to your desk phone
or coaxing the videoconferencing
system in the conference room.
Creativity abounds in an open,
fluid environment. Plus, the rising
population of #GenMoble employees
(defined as an emerging group of
people for whom smartphones have
gone beyond personal entertainment
and BYOD – in fact, they’re now
shaping their lives, especially their
working lives, around mobile devices)
expect high levels of collaboration
and favour this less formal
atmosphere.
Build the foundation
802.11ac is the first step. Gigabit
Wi-Fi delivers in crowded mobile
environments and with unforgiving
applications like voice. Beyond
wireless capacity and coverage,
your WLAN must ensure a superior
quality of service for voice across the
enterprise network. SDN applications
are making it easier to gain greater
application visibility and deliver a
quality user experience for unforgiving
apps like voice and video.
www.intelligentcio.com