Intelligent CIO Kuwait Issue 1 | Page 25

////////////////////////////////////////////////////////////////////////// A lthough businesses are collecting more data than ever before, the simple act of acquisition will not necessarily lead to a successful Digital Transformation process for enterprises. The key to this is how data is used by businesses. The successful use of data will lead to effective insights that can result in increased profitability and the creation of new streams of revenue. This is where the use of analytics is key, with the latest suites able to provide insights into customer behaviour and product performance. Real-time analytics Terri Hiskey, Vice President, Global Product Marketing for Manufacturing at Epicor Software Corp, says businesses must ensure that they are investing in the technologies that are right for them and for some this would consist of deploying an effective ERP solution that allows them to make the most of their data. Not too long ago most companies saw little value in their data. Now with advancements in technology, it is seen as a valuable asset that can propel a business forward and help provide better security. FEATURE: ANALYTICS or information about how products are performing. Some businesses are already using this sort of data, to turn insights into action. For Middle East businesses to take a place among the world’s leaders, deploying advanced technology to drive efficiency is going to be the way forward.” Storage solutions Pure Storage is offering products that allow customers to make the most of data analytics. “Data is the lifeblood of today’s economy and the fuel for innovation. New cures, new industries, new possibilities will arise, all because of data. This new era demands a new data mindset and strategy,” said Michael Sotnick, VP Partners, Services and Business Development, Pure Storage. “For organisations to stand the test of time, they must understand how to innovate and differentiate through data.” “While one business may see immediate benefits from implementing cloud infrastructure, a manufacturer operating out of just one facility might want to look at other options first,” said Hiskey. “Businesses today are collecting more data than ever, but simply amassing vast amounts of information as a result of Digital Transformation, is not enough. The key lies in being able to use insights effectively, to guide change or identify new revenue streams. “The latest data analytics suites can provide businesses with crucial information about customer trends and predictions, Terri Hiskey, Vice President, Global Product Marketing for Manufacturing at Epicor Software Corp Using data to increase profits and improve security www.intelligentcio.com INTELLIGENTCIO 25