INTELLIGENT BRANDS // Green Technology
Dell joins cross industry group to
address marine litter problem
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• Dell, General Motors, Microsoft and other leading entities launch cross-industry
consortium to scale the use of ocean-bound plastics
• With support of UN Environment, The Lonely Whale will convene the group to
create the first global, scalable and operational supply chain that reduces the
amount of plastic entering the oceans
• Each company agrees to test integration of ocean-bound plastic into products or
packaging and reduce source plastic across their operations and supply chain
D
ell, General Motors, Microsoft and
others will form a collaborative
and open-source initiative called
NextWave. NextWave convenes leading
technology and consumer-focused
companies to develop the first-ever
commercial-scale ocean-bound plastics
www.intelligentcio.com
supply chain. Additional supporting members
of the group include UN Environment, 5Gyres
Institute, the Zoological Society of London
and New Materials Institute.
Research shows that an estimated eight
million tonnes of plastic waste entered the
ocean in 2010, and if trends do not change
more than 150 million tonnes of plastic
waste will have entered the ocean by 2025.
This poses not only a threat to vital ocean
ecosystems including critical fish nurseries and
coral reefs but also adversely affects the health
and longevity of marine species and humans.
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