INTELLIGENT BRANDS // Data Centres
powered by
“We are keen to ensure our customers
start adopting next-generation
software-defined technologies . . . to
keep pace with the changing demands
of cloud and hybrid networking.”
New appointment to raise
SD-WAN awareness
digital transformation strategies,” said
Dib. “We see plenty of opportunities in
METNA characterised by enterprises
that are keen to use the very latest
technologies to enhance the services
they deliver to customers. Today,
businesses run on applications, and
our ability to address the performance,
visibility, and control of applications,
whether they are based on-premise or in
the cloud, makes us extremely relevant
to the market.”
Elie Dib, the new Regional Vice
President for METNA for Riverbed
Technologies, is keen to raise
awareness of Software-Defined WAN
T
he new regional vice-president
of Riverbed Technology is keen
to raise awareness of Software-
Defined WAN (SD-WAN). Elie Dib, who
has been appointed to the position of
Regional Vice President for the Middle
East, Turkey and north Africa (METNA),
revealed that 93% of respondents
intend to implement SD-WAN within
the next four years. “While conversations
are still in their early stages, we are
keen to ensure our customers start
adopting next-generation software-
defined technologies, such as Riverbed®
SteelConnect™, to keep pace with the
changing demands of cloud and hybrid
networking and help accelerate their
58
INTELLIGENTCIO
Dib’s promotion was in recognition
of his leadership of the regional sales
team which has resulted in deeper
penetration into key industry verticals
including government, defence, finance,
oil and gas and, most recently, the
retail sector. Dib will continue to report
directly to Andy Elder, Senior Vice
President, EMEA at Riverbed, who said:
“Through his tenure at Riverbed, Elie
has held senior management roles,
including responsibility for the channel
and subsequently our entire operations
in the region. He has successfully
implemented initiatives that have
streamlined our business processes and
strengthened our relationships with the
channel community.”
Dib, who previously held the position
of Regional Managing Director,
METNA, was responsible for deepening
relationships with key channel partners
as well as leading the sales team to
drive much closer engagement with
customers in the region.
“Through our investment, we have
developed a set of focused partners who
have achieved the highest level of sales
and technical proficiency across our
portfolio, and together we are creating
new business opportunities with our joint
customers and delivering comprehensive,
integrated solutions to them.”
As Regional Vice President, he intends to
continue to focus on the sales, channel,
and technical sales teams, and has
a clearly defined strategy to position
Riverbed as the fundamental provider
of visibility for network, application and
end-user experience monitoring.
“Every enterprise is a potential customer
for Riverbed and we will penetrate
new accounts by first addressing their
pressing need for end-to-end visibility
with our Riverbed® SteelCentral™
solution. Once we have demonstrated
our ability to solve some of the greatest
IT challenges organisations face, we
can demonstrate the importance of
the other products in our portfolio
which are designed to tightly integrate
into a holistic platform for application
performance,” said Dib.
Riverbed is delivering solutions to
help companies transition from
legacy hardware to a new software-
defined and cloud-centric approach
to networking, and improve end user
experience, allowing enterprises’ digital
transformation initiatives to reach their
full potential. n
www.intelligentcio.com