Intelligent CIO Middle East Issue 25 | Page 51

FEATURE: STAFF RESOURCES To answer this question, you need to combine data about what happened with information that helps explain why it happened…and to do this, you need a platform that is easy to use, one that supports the whole process - from loading data to creating and sharing dashboards and reports-on any device. Then, you can dig into the details that drive your business and see the story unfold. Let’s create a scenario: To find out what caused a dip in sales, start by loading data into a powerful database - the foundation for a fast, flexible platform for analysis. You may see that your revenue data doesn’t tell the whole story. To dig deeper, you need to combine revenue and fulfillment details, and you need to enhance both data sets by using prebuilt, advanced functions that extend your analysis. Review your data to see if the headers and data types match up across sources, and then correct the issues inline if they don’t. Connect different data sets and extend your analysis by enhancing your data with intelligent, derived metrics. Do this by using a best-in-class analytics platform, one that offers a library of prebuilt analytic modules and functions. Now it’s time to see what’s going on. Illustrating the story should be as simple as selecting from a gallery of dynamic visualisations or getting automatic recommendations if you aren’t sure. Is there a ‘digital goldrush’ going on at the moment? What does this mean and how can employees make the most of it? The explosively fast growth in digital services raises the spectre of disruption before an incumbent even knows it’s in trouble. With the increase of digitisation in every industry, every company has exposure to data-capital disruption. The question is what to do about it. According to the World Economic Forum “To survive disruption and thrive in the digital era, incumbent business will need to rethink every element of their business; and they need to act now”. Companies that are doing good business find it very difficult to suddenly reinvent www.intelligentcio.com “Unless employees develop a sound data management and analytics strategy, they may find themselves doubting, mistrusting and misusing this asset in the future as well.” themselves in order to ensure sales and profit tomorrow; early indicators of change are often overlooked or seen as unimportant. So, regardless of how well positioned a company is, if the management underestimates the potential for change that digitisation poses to its business model, they run the ultimate risk. Those who see the change, but delay their response so as not to jeopardise their current revenues are taking a highly risky stance. Some actions that employees, management and team alike, can take are: 1. Creating a sense of urgency is the key challenge 2. Determining the nature of the change requirements; 3. Identifying barriers to change early, and 4. Identifying relevant assets and setting the expectation level. It is the company’s top leadership team that needs to initiate these actions. Is it true to say many enterprise employees have a treasure trove of data at their fingertips but they are failing to make the most of this resource? This is indeed true however and they may fail to make the most of it if the right strategy, solution and tools are not applied. According to an IDC report, phenomenal volume of data is due to hit right around 2020. Some would argue it already has. This applies to anyone across all lines of business. Let’s start with trusting the data. Employees list difficulties in assessing whether data is truly useful and they cite low quality, accuracy, or completeness of data as a barrier to data-driven decision making. What about analytics solutions? Nearly 86% of organisations are still focused only on reporting. Only 14% of companies have any integrated talent analytics today. That inevitably leads to poor use of data and analytics in decision-making. So how do you fix both those problems? How do you identify a solution where you can access any and all of the data you need, no matter where it comes from, what type it is, or how much of it there is? How do you then apply the right analytics tools and techniques to answer any question? Your vision and plan has to be simple: to allow anyone in the world, to be able to analyse any type of data from any data source. Replicate data into the cloud, process it, summarise it and visualise it. Employees in an enterprise do indeed have much data and more will continue to hit them, but unless they develop a sound data management and analytics strategy, they may find themselves doubting, mistrusting and misusing this asset in the future as well. How can enterprise employees use AI and AR as resources to make money for their company? AI has acquired almost a mythical status when it comes to the promise it holds for your business. Indeed, it can make a huge difference, but only if we allow INTELLIGENTCIO 51