FEATURE: PRINTING SOLUTIONS
PUI-CHI LI, HEAD OF MARKETING,
XEROX MEA
enterprise is clear and strong, but for
most, it is still out of reach.
By implementing ever-smarter tool
sets on devices to help streamline work
processes, offering apps, which allow
truly mobile access, increased security
and analytics, optimised workflow;
printers continue to play a key role in the
digital environment.
How is the role of printers changing
in today digital environment?
While at first the printing industry
may seem to be at odds with the
exponential growth of digitisation,
it is in fact an essential part of the
office ecosystem. Developments have
meant that we have not only embraced
this trend, we have looked at how
we can help our customers to face
the challenge of digitisation in their
own business. Xerox commissioned a
study of 600 IT decision-makers and
influencers, the desire to transform
to a digital rather than paper-based
40
INTELLIGENTCIO
Have printers moved away from
being devices to becoming
workplace assistants?
Yes they have, Xerox for example
introduced 29 new ConnectKey®-
enabled printers and multifunction
devices that transform traditional
printing devices into smart, connected
workplace assistants.
The ConnectKey printers and
multifunction devices are cloud ready
with one-touch access to the cloud
services like Dropbox, Google Drive
or Office 365. They are also mobile
friendly, making the job of printing from
your mobile devices quick and easy.
How is the role of the printer
changing from being just a machine
to a connected device?
With IoT trends today, almost all
devices are connected to the internet
and printers are not an exception.
I would reframe this question by
saying, how can printers not be
connected in the modern workplace
environment. Our offices are no longer
bound by a specific location or time,
a lot of working professionals prefer
a fluid workplace and connected and
cloud enabled devices allow such
environments. We can work together
while being countries apart, print
from anywhere in the world, send
documents to our emails, cloud storage
units, shared folders like Google docs
and Drop Box, anything you can
imagine. Looking at the working style
of Millennials it is hard to imagine
modern workplace without being agile
and constantly connected.
How are mobile and cloud based
solutions incorporated into
your products?
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