Intelligent CIO Middle East Issue 23 | Page 15

LATEST LATEST INTELLIGENCE INTELLIGENCE DIGITAL TRANSFORMATION: WHERE CHALLENGE MEETS OPPORTUNITY D igital transformation is sweeping every industry. The pace of change is exponential. And for businesses willing to embrace this brave new world, the possibilities are limitless. New ways to engage with customers, more innovation in the workforce, the chance to attract and retain the best talent, the ability to harness data insights: these are just some of the opportunities to be had. And the benefits are clear: they impact the top line for customers and create differentiation if delivered successfully. Never before has an enterprise’s IT strategy been so fundamental to its business strategy. Whatever a company’s vision for the future, it must include digital transformation in order to grow and compete effectively. The need for IT to support the ambition of the business is paramount. But the expectations of both the workforce and the customer are greater than ever. With more and more business conducted online and the rapid growth in the number of connected devices, delivering on-demand services alongside great customer experience is absolutely critical. Capitalising on this ever-rising expectation is the key to making digital transformation a success. For today’s CIO, that’s a challenge. Download whitepapers free from www.intelligentcio.com/me/whitepapers/ www.intelligentcio.com INTELLIGENTCIO 15