INTELLIGENT BRANDS // Mobile Technology
Vuclip’s Regional
Director discusses
plans for VOD platform,
VIU, in north Africa
Vuclip is a leading video-on-demand service provider that
operates across the Middle East. The company, which has
an office in Dubai, aims to become the most admired and
innovative MediaTech companies in the World entertaining
more than a billion people. Sherif Dahan, Regional Director,
OTT MEA at Vuclip, talks to Intelligent CIO about the recent
launch of its video streaming app VIU.
Is there a particular industry that
Vuclip is targeting with this new app? What are the pros and cons of
engaging in Egypt and north Africa?
VIU is the OTT offering of Vuclip, the
leading mobile video-on-demand
service provider for emerging markets.
Since launching in 2016, VIU has
been made available in Hong Kong,
Singapore, Malaysia, India, Indonesia,
the Philippines, Oman, UAE, Saudi
Arabia, Qatar, Jordan, Kuwait, Egypt
and Bahrain. North Africa is always perceived as a
highly promising region of high reach
markets such as Egypt and Algeria.
Hence, being present offers a big
opportunity for growth and service
adoption. One of the main points to
consider is the ability to provide the
right content mix for each of those
markets. Egypt as a market is very
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“The Egyptian
market is one
that grants
huge reach to
any service or
product; with a
population fast
approaching one
hundred million
with a majority
comprised of the
young digital
citizens.”
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