Intelligent CIO Middle East Issue 21 | Page 66

INTELLIGENT BRANDS // Mobile Technology Ahmad bin Amer Al Mahri of the Executive Council and General Secretariat Affairs shakes hands with Gene Jiao, President of Huawei Consumer Business Group Middle East and Africa at The Executive Council’s offices in Emirates Towers in Dubai. MoU signed to incorporate Dubai font on Huawei smartphones T he Executive Council of Dubai and Huawei Consumer Business Group have announced a partnership that will see it include the Dubai Font on its mobile operating systems as one of its standard pre-loaded fonts. The font will be automatically available on the upcoming Huawei flagship smartphone starting with the Middle East and Africa later this year, and in the rest of the world as of next year. 66 INTELLIGENTCIO Designed to reflect the modernity and culture of innovation that exists within Dubai, the signing is the latest move in a series of steps that has seen it cement its position as a global cultural hub. The signing was attended by Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs, as well as Gene Jiao, President of Huawei Consumer Business Group Middle East and Africa at The Executive Council’s offices in Emirates Towers in Dubai. His Excellency Abdullah Al Shaibani, Secretary General of the Executive Council of Dubai, said: “This signing solidifies Dubai’s position as a forward- thinking city that is consistently on the cusp of innovation. Dubai Font is a new tool for self-expression and communication in the region and around the world, and we are confident www.intelligentcio.com