Intelligent CIO Middle East Issue 21 | Page 43

FEATURE: DISASTER RECOVERY Disaster Recovery is more vital than ever. The loss of data has more serious consequences than ever before not only because of the loss of vitally important information but also because of the cost of reputational damage that can have a major impact on business. In fact, it is no exaggeration to say that an effective Disaster Recovery system is absolutely crucial to the success of a business. I magine the ultimate IT disaster. A business loses its critical data following a natural or human-induced catastrophe. Loss of data can be caused by natural disasters such as floods, hurricanes, tornadoes or earthquakes. But there are also man-made disasters to take into account such as hazardous material spills, infrastructure failure, bio- terrorism, and disastrous IT bugs. While it is not possible to prevent these it is possible to plan for such eventualities. There is no doubt that if such situations are handled badly a company can suffer serious reputational damage which will do some sizable harm to the bottom line. In the worst cases, businesses can be put in a situation from which they can never truly recover. Fortunately, in recent years huge strides have been made in effective cloud-based Disaster Recovery systems. eHosting DataFort offers Disaster Recovery and Business Continuity solutions to recover business-critical applications in case of a disaster. Intelligent CIO spoke to Sachin Bhardwaj, its director of marketing and business development, about how to best prepare for the worst. If disaster strikes and a company loses its data, what impact can this have on it? 94% of companies suffering from a catastrophic data loss do not survive – 43% never reopen and 51% close within two years, according to the University of Texas. Also, Gartner reports that seven out of 10 small firms that experience a major data loss go out of business within a year. Data is crucial to businesses and the reliance on it is important not just for the current operations, but also for future growth. Since a disaster can strike in any form at any time, it can have very serious consequences on an organisation. It takes its toll at different levels, be it financial, reputation or confidentiality. Given that most businesses rely on the use of technology for their operations, manufacturing, processing, sales and marketing, and with most departments relying on shared data, any loss of data can elevate and escalate the negative cost implications across the business. This can have both short term and long-term consequences. It is of even more consequence at a time when the news is spread rapidly across social media outlets and can have a crippling effect. What is also important is that some data is confidential and can be connected to employees, customers, etc. While not only breaching the trust of the concerned people, it can also lead to huge amounts being spent on facing legal battles. And most of all, every organisation spends tremendous time and money to build customer loyalty and it is extremely difficult to regain trust should a company be faced with data loss. www.intelligentcio.com www.intelligentcio.com INTELLIGENTCIO 43