INDUSTRY WATCH
AN EXAMPLE OF SUCH AN APP IS ‘GOLD ON 27’, WHICH ENABLES GUESTS TO MAKE
RESERVATIONS FOR THE BAR VIA THEIR SMART DEVICES. ARUBA APS DEPLOYED
AT THE MAIN GATE ENTRANCE TO THE HOTEL PLAY A ROLE IN ENABLING THE
IDENTIFICATION OF GUESTS WHO HAVE BOOKED THROUGH THE APP, PASS THIS
INFORMATION ON TO THE SECURITY AND GREETING TEAMS AND THUS FACILITATE
A VERY WARM AND PERSONALISED WELCOME
devices give our colleagues up-to-the-
minute data on room occupancy, guest
requests and other vital information.
This makes it possible for them
to better co-ordinate their efforts
and execute their functions more
efficiently,” Neil explained.
Neil maintains that equally important
to the impressive technological
features is the support of Aruba’s
team. “Aruba’s technology and the
commitment of their local team
made deploying and managing the
Wi-Fi infrastructure as smooth as
running a hot knife through butter,”
he said.
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INTELLIGENTCIO
“We are a 24×7 operation and any
downtime has an immediate impact
on our ability to serve our guests.
Issues need to be monitored and
managed proactively and need to be
fixed on the fly and Aruba’s team,
together with our highly-dedicated IT
Team, has demonstrated that they are
extremely committed to making this
possible, day and night,” he added.
Looking to the future, Neil is confident
that together with Aruba, he and
his team will continue to explore
the complete potential of the WiFi
infrastructure and Aruba’s Mobile
First solution portfolio. “We will
soon roll out location based guest
services, powered by Aruba Beacons
at Madinat Jumeirah. Once this
has been successfully launched, we
will expand mobile-based services
at other hotels within the Group,
including the Burj Al Arab,” he said.
“Over the course of our eight-year
relationship, we have come to see
Aruba’s team as an extension of our
own. Relationships are a big priority
for us and we look forward to their
ongoing support as we continue
to leverage technology to create
exhilarating experiences for our
guests,” he concluded.
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