INTELLIGENT BRANDS // Mobile Technology
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Mobile Solutions play major
part at MEFTECH 2017
T
he world’s most innovative
financial technology providers
attended MEFTECH 2017 with
new technology and guidance for
leaders of MENA banks on how to adapt
to meet the needs of their modern
digital customers.
MEFTECH is the region’s premier
financial technology conference and
exhibition and took place in Abu
Dhabi recently.
Among the dozens of companies that
attended the event included Dosrum,
Compass Plus and SunTec, who each
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INTELLIGENTCIO
showcased innovative technology that
harnesses the power of social media
and personalised customer experience
solutions - in line with the region’s
growing online presence.
With the latest global statistics on
digital and social trends illustrating
that the fastest growth in use and
ecommerce is in the MENA region,
the hotly anticipated digital solutions
were in high demand from the
MEFTECH audience.
With latest research showing Middle
Eastern consumers increasingly
purchasing through mobile devices,
Dorsum’s Botboarding platform, a BaaS
(Bot-as-a-Service) smartphone solution,
has made it simpler for financial
institutions to converse with current
and prospective clients in a fast and
comfortable way.
The natural-language communication
tool is built upon Facebook Messenger,
which opened up its platform for
developers in April 2016. It uses
traditional customer data gathering
and user profiling technology to help
banks differentiate their offerings
from competitors, while also opening
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