COUNTRY FOCUS: UAE
S
AP, a global provider of
innovative software solutions,
has become Expo 2020
Dubai’s first international Premier
Partner and will support the delivery
of personalised experiences to
millions of visitors from around the
world.
As Expo 2020 Dubai’s newly
appointed Innovative Enterprise
Software Partner, SAP will co-innovate
on real-time technology platforms
that enable organisers and exhibitors
to instantaneously analyse data
to identify visitor trends. These
insights will be used to help tailor
each visitor’s experience to their
preferences.
This could enable visitors arriving at
Expo 2020 Dubai to be informed of
the quickest route to their preferred
pavilions with suggested stops on
the way, or being directed to see the
latest virtual reality advances because
they are technology enthusiasts.
To achieve this, SAP’s innovative real-
time technology solutions have the
potential to transform transactions
and analytics leading up to Expo
2020 Dubai into insights that inform
and inspire action.
Such insights will not only help Expo
2020 Dubai to satisfy individual
needs but also ensure a ‘made-
for-you’ experience across all parts
of their Expo journey, including
hospitality, transportation and
telecommunications.
His Highness Sheikh Ahmed bin Saeed
Al Maktoum, Chairman of the Expo
2020 Dubai Higher Committee, said
the partnership would help deliver an
exceptional experience for each visitor.
“SAP has a long track record of
providing trusted, best-in-class
enterprise solutions that are essential
to the planning and operations of Expo
2020 Dubai,” Sheikh Ahmed said.
“We are building a tremendous
base of technology enablers that
collectively provide thoughtful,
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INTELLIGENTCIO
connected experiences. SAP will help
us be smarter, more innovative and
more efficient in our approach to
providing exceptional experiences
along the journey to Expo as well as
during the event.”
Expo 2020 Dubai is expected to run
more than 20 real-time solutions on
the SAP HANA in-memory platform
and the SAP S/4HANA real-time
business suite.
Bill McDermott, CEO of SAP SE,
said the partnership would add
to Expo 2020 Dubai’s credentials
as a cutting-edge ‘mega event’,
showcasing the very latest 21st
century technology to a global
audience supported by more than
180 countries.
“SAP’s enduring vision is to help the
world run better and improve people’s
lives. The opportunity to co-innovate
with Expo 2020 Dubai strengthens
SAP’s position as the world’s digital
business platform. Millions will travel
to one of the smartest cities in the
world to feel the power of breakthrough
innovation. With SAP’s global scale, we
are proud to help support Expo 2020 as
the most technologically advanced and
inspirational mega-event in the world.”
The agreement with Expo 2020 Dubai
is the latest partnership between SAP
and UAE public and private-sector
organisations. SAP also supports the
development of knowledge and skills
in the region through the Dubai-
based SAP Training and Development
Institute.
SAP will also leverage experience from
its Future Cities programme, which
works with more than 4,500 local
government authorities, including
Barcelona, Cape Town and New York, to
find innovative technological solutions.
Expo 2020 Dubai will be announcing
further key partnership deals in
technology and in other areas in the
near future as it prepares to host the
first World Expo to be staged in the
Middle East, Africa and South Asia
(MEASA) region.
www.intelligentcio.com