INTELLIGENT BRANDS // Mobile Technology
Wirecard and T-Systems
offer innovative concept for
connected shopping
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W
irecard and T-Systems are
working with retailers on the
digital supermarket; the concept
is designed to let consumers draw up their
shopping list using an app, for example,
at home. In-store, shoppers link their
smartphones to a shopping trolley that
will interactively take them through the
shop to the items on their shopping list.
The shopping trolley is equipped with a
screen showing which products on the list
are already in the trolley and in line with
this, customers also receive appropriate
personalised information and offers. Sensors
capture the route at certain points in the
shop. Customers scan the products they
selected with the app and at the end of
the shopping process, they pay quickly and
conveniently in a single click.
Customers and retailers benefit to an
equal degree; consumers can quickly link
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their app, including their digital shopping
list, with the shopping trolley and – most
importantly – save time when paying.
Retailers can identify actual customer paths
and preferences from the data captured. This
gives them valuable insights into where best
to place their products. The new prototype
of the networked shopping trolley uses IoT
technology with AI algorithms. It makes clear
how fully digitised solutions can completely
revolutionise in-store shopping experiences –
and can replace proprietary till systems.
Dirk Rumler, VP Retail at T-Systems, said:
“High-street retailers must make huge
changes because this is the only way they
will be able to keep pace with the fast
growth of online retail. Genuine innovative
spirit is required. This starts by combining
the channels and extends to personalised
shopping in-store without having to wait in
line. New digital approaches in combination
with strong partners will strengthen retailers
in the face of the competition over the long
term. We are delighted to introduce retailers
to the digital supermarket concept together
with Wirecard.”
Alexander Hahn, Vice President POS Retail
Solutions at Wirecard, added: “We are
assuming that in five years’ time, the major
proportion of retailers will be offering
seamless checkouts and other services
via apps. Successful retailers are already
concentrating more on perfecting the in-store
shopping experience than on actual retail
transactions. With this, payment processes
are increasingly fading into the background
to make way for the fully-integrated digital
solutions of the future. With their digital
shopping concept, T-Systems and Wirecard
are showing retailers how they can now adopt
a proactive focus on the needs and wishes of
their customers.” n
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