INTELLIGENT BRANDS // Green Technology
Restart Energy Democracy
(RED) opens its first type A
franchise in Italy
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T
hanks to its partnership in a joint
venture with Italian energy provider
Heliopolis, Restart Energy Democracy
(RED) is slated to open its first type A
franchise in Italy. This announcement comes
after a flurry of activity from Restart Energy,
the parent company of RED, related to its
expansion goals. A meeting between RED’s
CEO, Armand Doru Domuta, and Heliopolis’
CEO, Paolo Signoretti, marked the beginning
of this new venture.
RED leaders believe that this joint venture
is the perfect opportunity for the growing
energy provider to enter the Italian market.
Thanks to Heliopolis’ local establishment,
reputation and expertise, RED’s partnership
will allow it to make its way into the market
with substantially less risk. What’s more,
RED’s expertise in sales and marketing
will also benefit Heliopolis, allowing it to
establish itself as the premier local energy
provider. The flagship franchise and future
expansion will ultimately make the RED
platform available to consumers in the
operational area, which will inevitably grow
to the entire country of Italy. single town from north to south and from
east to west utilises some sort of renewable
energy and thanks to further investments
in renewable energy, it is hoped that the
country will be among the first to make
the move to 100% green energy in the
future. In 2017, 8,000 Italian municipalities
had a renewable power station of some
sort within their borders. Of those, 40
municipalities were able to meet all of their
energy needs with renewable sources of
energy alone.
Italy itself has made vast strides when it
comes to the procurement of energy. Every This comes as Italy’s current hydroelectric
power reaches maximum capacity. In 2016,
39% of the country’s power came from
hydroelectric sources, but predictions of
only 1% growth per year in the future show
that Italy must find alternative sources of
renewable energy. A statistical report titled
Energy from Renewable Sources in Italy,
published in 2016, showed that renewable
energy sources are gaining traction. Aside
from 39% hydroelectric, Italy also boasts
21% solar, 18% bioenergy, 16% wind
and 6% geothermal energy. The country is
second only to Germany when it comes to
solar renewable energy and it has been a
world solar leader since 2013.
Spain set the stage for many European
countries when it began funding large-scale
renewable energy projects, including a
massive wind power project and Italy followed
suit. In 2017, the addition of 252 MW of
wind-generated power brought Italy’s total
wind power capacity to nearly 9.5 GW.
Because RED will only feature energy from
renewable sources, the Italian franchise is
exciting and lucrative. Tapping into the sector
that is growing exponentially – and filled with
people who have begun to demand cleaner,
greener energy – is sure to help both RED and
Heliopolis enjoy success. n
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