NEWS
Breuninger
now offering
Alipay and
WeChat Pay
JDA Software to acquire
Germany-based Blue Yonder
T
he fashion and lifestyle company
Breuninger has introduced the Chinese
mobile payment solutions Alipay and
WeChat Pay.
This has been made possible by Wirecard,
specialists in digital financial technologies.
Breuninger is the first German department
store to offer both leading Chinese payment
solutions across all 11 of its stores.
The introduction of the Wirecard ePOS
App in Breuninger’s till systems has
allowed Alipay and WeChat Pay to be
easily integrated in its stores, meaning
that Chinese tourists can benefit from their
preferred mobile payment solutions at the
Point of Sale. The solution offers retailers
a digital ecosystem with global payment
options and a series of value added services.
With this cooperation, Breuninger is banking
on Chinese tourists’ penchant for travel and
shopping for luxury goods is hugely popular
among them.
The 11 Breuninger department sto