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AVOIDING THE
PUBLIC CLOUD
IS OFTEN AN
ATTEMPT BY
ORGANISATIONS
TO FEEL IN
CONTROL OF
THEIR DATA.
incorporating these into a wider cloud
strategy including public cloud.
Avoiding the public cloud is often an attempt
by organisations to feel in control of their
data; by keeping it in private clouds or
on-premises, they feel a natural security in
knowing where their data is at any one time.
With regulations like GDPR coming into
force, it is only natural that organisations will
continue to use these solutions to maintain
autonomy of their data.
However, avoiding the public cloud entirely
in the interests of maintaining control of
your data is, at best, short-sighted and at
worst, detrimental for enterprises. As public
cloud providers increase their data centre
footprint, with local data centres in each
region, businesses can increasingly still
keep their data close to home. At the same
time, with the many challenges that GDPR
brings in terms of changing the attitudes
to personal data within an organisation,
public clouds could actually alleviate some
of the challenges.
As businesses look to win over customer
trust with responsible data usage, Forrester
predicts that, “boards and investors will
increasingly demand trustworthiness
metrics in performance reporting,” which will
require increased oversight of a business’s
data landscape. With a respectable public
cloud provider and the correct public cloud
monitoring tools, businesses using the public
cloud are able to demonstrate that they are
keeping their customer data safe by showing
exactly where it is and what is happening to it.
INTELLIGENTCIO
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