Intelligent CIO Europe Issue 4 - Page 51

CIO OPINION CIO opinion “ IN THE FUTURE, BUSINESS GROWTH WILL ONLY COME FROM SUBSCRIPTIONS. AND THE ROLE OF THE CIO WILL BE CRITICAL TO ITS SUCCESS. ///////////////// Alvina Antar, CIO, Zuora The new role of the CIO: from back office to business transformation leader As the technology sector innovates, CIOs must stay relevant in their roles in order to move forward with the industry. Alvina Antar, CIO of software enterprise Zuora, provides an insight into the ways this can be achieved for CIOs to remain successful. R ecent technological advancements in emerging technologies such as the Internet of Things (IoT), advanced data analytics and artificial intelligence (AI) have ushered in what many commentators are dubbing the Fourth Industrial revolution. In combination with the integration of millennials and generations X and Y into today’s workforce, this has created a unique global business landscape like never before. Consequently, businesses have been forced to rapidly adjust their best practices to align with the acceleration of technology adoption and the need to digitally transform. In fact, according to a recent report by Gartner, two-thirds of all business leaders claim that keeping pace with digitisation is a prerequisite for success in today’s economy. That includes managing changing business models, not least the significant shift towards subscription models that we are seeing across a number of industries. Take the media industry as a prime example. The move to a subscription model has been a challenging one for the sector and it is still in the midst of change. Recently, Google announced that it will invest in a new suite of tools to support the necessary digital transformation of media companies. All of this further strengthens my belief that in the future, business growth will only come from subscriptions. And the role of the CIO will be critical to its success. www.intelligentcio.com INTELLIGENTCIO 51