Intelligent CIO Europe Issue 4 - Page 12

NEWS Omnipresence featured in Keynote at eyeforpharma, Barcelona O mnipresence, a modern customer engagement solution from Indegene, in strategic alliance with Microsoft, was showcased in Microsoft’s keynote at eyeforpharma. Elena Bonfiglioli, Senior Director of Health and Life Sciences for the EMEA region, Microsoft, outlined how Omnipresence uses advanced Microsoft technologies such as Azure, Machine Learning and AI to help modernise customer engagement in life sciences from traditional, linear journeys to the anywhere, anytime mesh that most other industries with a deep customer focus are rapidly moving toward. In an interview with Paul Simms, Chairman, eyeforpharma and Sanjay Virmani, EVP, Indegene, Microsoft, summarised how Omnipresence is bringing innovation to the industry. “Customers expect manufacturers to be active in all channels. Omnipresence provides the complete omnichannel spectrum in a compliant way including social. Another challenge is that most manufacturers are on an eight to ten-week content development cycle and that just doesn’t jive with modern life. Omnipresence simplifies content development operations and provides advanced analytics through Azure Machine Learning and AI to bring insights into the customer engagement process,” said Sanjay Virmani. Omnipresence is a modern alternative to sales force era CRM, SFA solutions, which were designed for a sales force-driven engagement model supported by the revenue of multibillion dollar products; a business environment of the past. With more compliant omnichannel ways to engage everywhere, with simplification and automation in critical supporting operations such as digital content generation as well as data management and with modern AI-driven intelligent tools, Omnipresence helps move to a paradigm that can be a source of digital advantage. ////////////////// The Euskaltel Group and Microsoft partner for digital transformation T he Euskaltel Group and Microsoft have reached a strategic partnership agreement that gives the telecommunications operator a major role in the digital transformation of its corporate and institutional customers in the markets in which it operates. It will also help the Group continue with its own internal digitisation process. Under the agreement, Euskaltel and Microsoft will work together to identify innovative solutions based on cloud technologies, artificial intelligence, Big Data and the Internet of Things (IoT). Thanks to this collaboration, the Euskaltel Group (through Euskaltel in the Basque Country, R in Galicia and Telecable in Asturias) is set to become a benchmark for the application of these technologies, expanding its commercial offering for corporate (businesses, SMEs and large enterprises) and institutional customers. 12 INTELLIGENTCIO Euskaltel’s CEO, Francisco Arteche, has expressed his satisfaction with the agreement, “which is strategic for us since it will allow us to continue leading the digital transformation of companies and institutions in our markets in the Basque Country, Galicia and Asturias, increasing their competitiveness and giving them all the potential of cutting-edge technology and an innovative and technological ecosystem.” innovative ecosystem. Even more so in an environment of technological development with a growing need to rely on new solutions and services that guarantee a fast, safe and effective response to market changes while continuing to guarantee availability, efficiency and quality, regardless of the organisation’s size. Pilar López, President of Microsoft Ibérica, added: “This strategic alliance will allow us to work with the Euskaltel Group to identify scenarios for applying the most innovative technologies in the Group’s digital transformation and its offering to customers.” With this agreement, the Euskaltel Group aims to give its customers all the opportunities cloud computing has to offer to increase their competitiveness and make the most of a technological and