Intelligent CIO Europe Issue 03 | Page 70

CASE STUDY BY USING AZURE, VIPPS HAS STRUCTURED ITS MOBILE APP TO ACCOMMODATE ITS EXPECTED GROWTH. IT’S BUILDING A DIGITALLY-NATIVE COMPANY POSITIONED TO COMPETE AND WIN ON A GLOBAL SCALE. and share new APIs and get new services to merchants and consumers quickly. With unlimited scalability and a global Azure presence, Vipps can meet almost any demand in Norway or anywhere else. “With Azure, we can scale Vipps as it grows and streamline future development, upgrades and innovation,” said Johansen. “This allows us to focus less on operations and more on building new services, creating value and competing effectively.” A new verb, for a new way to pay working with the expert Microsoft cloud team in Norway and the mature, flexible and powerful Azure platform.” The company uses Azure Notification Hubs for push alerts, Azure Cosmos DB to support Vipps chat and Azure Active Directory for authentication and access control. By November 2017, the company hosted all core Vipps services on DC/OS clusters in Azure Container Service. Consumers expect free peer-to-peer (p2p) payment so to drive revenue, Vipps is using Azure to help launch new paid services for merchants and e-commerce vendors, such as bank-agnostic instant payment, 70 INTELLIGENTCIO online payment, account payment, Vipps invoice service and reporting tools based on Microsoft Power BI. “Last year, Vipps p2p transactions increased by 75%, but paid transactions grew more than 300%,” said Johansen. “As merchants continue to see more sales with Vipps, we will use Azure and Power BI analytics and reporting to help them generate more business insights.” Scale, success, innovation and value By using Azure, Vipps has structured its mobile app to accommodate its expected growth. It’s building a digitally-native company positioned to compete and win on a global scale. Vipps developers can easily build With the power of the cloud, Vipps might just replace credit cards, debit cards and cash in Norway. Already, Norwegian diners can Vippse their order, eat, pay and get a digital receipt without ever bothering a waiter. Team Norway fans can Vippse their hockey tickets instantly. Shoppers at pop-up stores can Vippse if they don’t have cash and if Norwegian online shoppers don’t like card numbers, expiration dates, or security codes, they can Vippse their purchases instead. “We think mobile payment will be the new normal in Norway within one or two years,” said Rune Garborg, Chief Executive Officer at Vipps. “Azure is helping us make it possible.” n www.intelligentcio.com