Intelligent CIO Europe Issue 03 | Page 48

FEATURE: BUSINESS MOBILITY ////////////////////////////////////////////////////////////////////////// telephone system from the cloud, which is a future-proof investment for companies of all industries and sizes. NFON and THE CURRENT IT LANDSCAPE IN HOSPITALITY PREVENTS HOTELS FROM DELIVERING THE ‘WHITE-GLOVE SERVICE FOR THE DIGITAL AGE’. Gigaset are both ‘Made in Germany’, which stands for maximum data protection and reliability, as well as TÜV-certified voice quality. With this partnership, we further strengthen our footprint in the DECT IP market for cloud solutions. We are very excited to team up with NFON and look forward to jointly helping customers optimise their business communication.” People are also increasingly using mobile technology supported by the cloud to enhance their experience in the hospitality industry. Effective communications management, mobile integration and better guest relations are the key drivers that are pushing the digital transformation of hotels – of all categories and of any size – forward. “Think of it as the evolution of white- glove service for the digital age,” wrote management consultancy Accenture in its recent report on the digitalisation of the hospitality industry. More than 50% of all travels are already booked online and 65% of same-day hotel reservations are made from a smartphone. Today, the digital experience starts for most guests when they search and book, so why not continue the digital experience when they arrive at the hotel? Legacy systems prevent modern guest experiences The reality is that the IT infrastructure in the hospitality industry still runs, to a large extent, on outdated backend systems. To enable guest-centric service processes, hotels using legacy systems would have to invest significantly into customisation and bespoke features. Even with heavy investment, on- premise solutions for property management 48 INTELLIGENTCIO www.intelligentcio.com