Orange
launches first
fully unlimited
mobile
subscription in
Belgium
SAS joins forces with Belfius
Bank to innovate with data
O
range Belgium has announced the
launch of the first mobile subscription
with unlimited mobile data volume in
Belgium. As from €40/month, on top of
unlimited SMS and calls, the Orange Eagle
tariff plans will now include unlimited mobile
data to allow customers to surf carefree and
more freely without being restricted by data
usage limits. Orange Belgium surveyed over
1,100 customers and it became apparent
that the great majority of intense users
wanted an unlimited mobile data bundle.
Orange Eagle and Eagle Premium tariff
plans are to be fully unlimited and will
be implemented automatically. A recent
survey of Orange revealed that there’s a
big demand for a tariff plan that offers
unlimited mobile data as:
• The use of public Wi-Fi connections
is frowned upon. Especially searching
for the right password (63%), a slow
connection (51%) and the difficulty to
connect (44%) are barriers customers
face that means they don’t like to surf on
public Wi-Fi.
• 8 in 10 people have to adapt their mobile
data use so that they don’t breach their
limit, something that 2 in 3 people are
unhappy with.
Orange’s investments into its network hope
to guarantee a very qualitative experience
for its customers and are made to offer
speed and capacity to the growing demand
for mobile data. Orange is therefore able to
guarantee the required network capacity for
an unlimited experience. Today, Orange 4G
network covers 99.8% of the Belgian territory.
On the business market, Orange offers
Business Everywhere 100GB. With Business
Everywhere 100GB, employees can literally
work everywhere on all their devices via
mobile data. Business clients can now enjoy
the benefits of a complete solution to make
work life easier thanks to an extra 100GB of
mobile data, including roaming in the EU
and at a continuous full speed.
www.intelligentcio.com
B
elfius has expanded its relationship
with SAS to build and execute its digital
strategy. Fuelling innovation with data will
help Belfius become the bank of the future
and the leader in customer experience.
Belfius is the fastest-growing financial
institute in Belgium when it comes to
mobile activity and it has garnered a
huge amount of data. As Geert Van
Mol, Chief Digital Officer at Belfius Bank
& Insurance, stated at the 2017 SAS
Forum Belux, “This data is the starting
point of the next wave of innovations.
Using data for innovation will be a long
and never-ending journey, which starts
with the centralisation and integration
of this data, while continuing to focus on
customer experience. The most rewarding
projects that will turn data into additional
revenue are yet to come, but they will
make a huge difference.”
The SAS Platform will be the foundation
helping Belfius to speed up innovation
and accomplish these projects. Spanning
data management, exploration and
visualisation, predictive analytics
capabilities and governance, SAS will
allow Belfius to turn data from anywhere
in the organisation into valuable insights
that can be used in multiple domains like
sales, risk management and marketing.
The SAS Platform and its SAS Viya
capabilities, such as embedded artificial
intelligence and integration with open
source, will allow Belfius to combine speed
and governance while also focusing on
superior customer experience.
Anne-Marie Glineur, Chief Data Officer
at Belfius, explained this next step in
the relationship: “We believe in SAS as
a strong ally not just because of their
decades of experience in analytics and
data management, but also because
SAS keeps investing in the newest
technologies. They also reflect with us
about how we can face current and future
challenges to stay competitive in a rapidly
changing environment.”
INTELLIGENTCIO
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