EDITOR’S QUESTION
• Enforce data policies – Integrate user-
friendly tools to configure, manage and
enforce data policies to ensure customer
rights are fully supported. As well as fulfil
requests for data removal or correction
• Streamline customer consent – Adopt
technology that allows you to capture
consent, manage consent and delete
a customer’s information with the click
of a button – without having to rewrite
any code. With such streamlined tools,
businesses can then create pages and
features to re-engage legacy shoppers in
compliance with new consent policies
• Have a single view – Implement a
dashboard that allows you to create
new data policies and specify what data
points should be included in specific
policies. Each data point can refer to a
specific piece of information about a
customer and you can even specify the
retention period for each policy. You
should then develop the ability to tag
and sort groups of customers that data
policies relate to and see lists of data
policies applicable to each customer and
whether they’ve given their consent
• Shopper visibility – Have the capability
for customers to see the information
you retain on them via easy reporting
and automatically clear data when the
defined retention period is over
The secure management of personal data
is essential for enterprises to create long-
lasting relationships with their customers.
By ensuring data privacy and respecting
customers’ rights, enterprises earn and
retain trust, and this results in increased
engagement, revenues and customer
lifetime value.
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