COUNTRY FOCUS: GERMANY
We can look to other similar markets like the
UK public sector where the adoption of cloud
is starting to become mainstream.
Tris Church, IT Service Delivery Manager,
IM&T Department, Oxford Health NHS
Foundation Trust commented, “ServiceNow
has defined our approach to IT service
management. We made the decision
to work with ServiceNow five years ago
and the platform continues to put us at
the cutting edge of IT service delivery.
ServiceNow has an aggressive upgrade
programme and this challenges us to push
the boundaries on what we can achieve
with the platform.”
“The improvements that ServiceNow has
delivered have been revolutionary. We
have transformed our IT department into a
leading light within our organisation and the
benchmark for service delivery.”
Key challenges for the industry
years. We conservatively estimate that this
could open up as much as 20% more total
addressable market for ServiceNow business
in Germany, with healthcare and financial
services identified as key growth areas.
The in-country presence means that we can
serve customers across a far wider and more
sensitive assortment of data residency and
regulatory compliance use cases. It also
gives customers the choice to retain control
and management of their data residency.
On the differences in
customers who now know
they can locate their ServiceNow
public cloud data storage
requirements inside Germany
Our German customers and prospects are
now much are more open to work with us
further as we now compete with all leading
cloud companies in the territory that already
have a data centre in Germany.
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How ServiceNow’s investments in
people, skills and talent will help
tackle the company’s data privacy
issues going forward
Our ongoing investments are just part of
our story in building further trust with our
customers as we continue to expand across
Europe, whether in data privacy, or further
compliance elements about the use of our
cloud services.
On the trends emerging in the
country’s data centre market
There will be the same trends in Germany
that we see across all geographies
including a continued drive to transition
to the cloud. For example, as in the UK,
more public sector and governments
will become more at home with cloud-
based technologies and start to digitally
transform thanks to increased confidence
in national border data.
We need to ensure that we attract the
best talent and develop our partner
ecosystem in order to best deliver the
growth for both our business and that of
our customers. As well as continue to
educate and build trust in cloud solutions in
industries that are more traditional and still
rely on a lot of on-premise technology by
showcasing the benefits our customers are
already experiencing.
On whether Germany will remain
as the dominant country for data
centre residency and how it will
retain its position
It is impossible to predict exactly how the
future of the data centre industry will evolve
and where businesses will base their assets.
The positioning of data centres will
continue to change depending on a myriad
of factors, especially those relating to
technical or legal requirements and risk.
A compelling formula for ongoing growth
in the country is ease of business and
minimisation of risk, together with
compelling technical, best-in-class solutions
and resources. n
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