Intelligent CIO Europe Issue 15 - Page 52

COUNTRY FOCUS: GERMANY With demand for intelligent cloud services growing across every industry vertical for ServiceNow, our customer base has increasingly demanded additional compute, storage and analytics capacity to be provided on mainland European soil. The new data centre pair comes at a time when ServiceNow’s business model for Germany can now fully justify this in- country investment. Philip van der Wilt, SVP, GM EMEA, ServiceNow the next three to four years. Because of this, ServiceNow has channelled its major investment for growth globally into Germany, with Japan also benefitting from new data centre operations. Data centre mechanics At the new Frankfurt and Dusseldorf sites, ServiceNow has provided all the hardware, network engineering, load balancing and software services backbone to deliver the full ServiceNow Now Platform and all of our partner services at full capacity. Equinix will provide colocation facilities which will encompass all site premises requirements such as cooling, power, fixtures and fittings and other aspects of physical site security including CCTV and visitor logs etc. All new and existing ServiceNow data centres also meet the highest standards for reliable power, fire suppression and physical security. In line with the investment made in physical hardware, ServiceNow’s German talent pool is also set to expand. The workforce across all German office locations will double over the next 18 months. We know that data privacy will continue to be an increasingly complex issue in Germany and across the rest of Europe, so we are investing in the people, skills and talent (as well as the physical hardware and virtualised software services) we need to be able to serve customers today and in the future. 52 INTELLIGENTCIO To underpin and provide the ServiceNow Nonstop Cloud, ServiceNow operates a total of six global support centres and with the addition of Dusseldorf and Frankfurt, nine data centre pairs across five continents. Each data centre pair operates in an active-active mode, providing highly performant and available instances for our customers. German customers, German engineering German customers will be able to get 24/7, follow-the-sun global data centre operations and support (some of which will be in German where needed), while they can also benefit from additional customer support with German-speaking, full-time employees. This development creates more opportunities in the German enterprise market for ServiceNow. With German cloud adoption perhaps lagging behind other parts of Europe in some areas, this should open up a lot of doors that were previously closed. The longer-term plan The feeling in Germany itself in line with the new data centre openings is certainly one of positivity. There is an almost emotional surge that comes across from our customers who now know that they can locate their ServiceNow public cloud data storage requirements inside Germany. The bottom line here is the massive expansion opportunity that ServiceNow has identified in Germany, which has resulted in this significant investment in the two new data centres. We conservatively estimate that this could open up as much as 20% more total addressable market for ServiceNow business in Germany, with healthcare and financial services identified as key growth areas. With an advanced, high-availability architecture at the heart of our operational backbone, ServiceNow is ready to serve both global and local markets with world standard non-stop cloud services. As they say in Germany, ‘Let’s Switch It On, Then!’ – Lasst uns den Schalter umlegen! We spoke to van der Wilt to find out more detail about data explanation in Germany. On Germany being a popular data centre destination ServiceNow has identified eight key growth markets globally and the two biggest geographical zones are Germany and Japan. In our view, these two countries will see the greatest amount of Digital Transformation leading to cloud services growth over the next three to four