COUNTRY FOCUS: GERMANY
“
THE FRANKFURT
AND DUSSELDORF
OPERATIONS HAVE BEEN
BUILT AS A MIRRORED PAIR
TO ENABLE SERVICENOW
TO SEIZE THE MASSIVE
CUSTOMER EXPANSION
OPPORTUNITY IN THE
GERMAN MARKET.
www.intelligentcio.com
we look at the European market as a whole, we already have a strong
presence in London, Amsterdam, Geneva and Zurich, but GDP growth
in Germany is stable and positive. The new data centres will help us
to strategically expand our presence in Western Europe in what we
have identified as a key growth market.
The announcement of these Germany data centres has already
allowed ServiceNow to close a number of deals based directly
upon the provision of these new cloud facilities. But in truth, every
customer conversation ServiceNow is having is focused on the new
data centres.
ServiceNow has identified eight key growth markets globally and the
two biggest geographical zones are Germany and Japan.
In our view, these two countries will see the greatest amount
of Digital Transformation leading to cloud services growth over
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