COUNTRY FOCUS: GERMANY
As more and more companies are having
to carefully decide where to store their
data, especially with the uncertainty of
Brexit, Germany is seemingly dominating
the data centre market. Intelligent CIO
Europe hears from Philip van der Wilt,
SVP, GM EMEA, ServiceNow, on why
the company chose to further expand
business into the country.
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Exploring Germany’s
dominance in EMEA data
centre market
S
erviceNow has announced the official
opening and powering up of two new
cloud services data centres in Frankfurt
and Dusseldorf, Germany. The facilities
will serve new and existing ServiceNow
customers who need to retain control and
management of their data residency.
The Frankfurt and Dusseldorf operations
have been built as a mirrored pair to
enable ServiceNow to seize the massive
customer expansion opportunity in the
German market.
data residency and regulatory compliance
use cases.
ServiceNow already has over 200 German
customers, served by data centre pairs in
London and Amsterdam, as well as Geneva
and Zurich. The strategic investment in
its cloud infrastructure will ultimately
serve to further broaden ServiceNow’s
already expanding German customer base,
allowing the company to talk to a wider
breadth of companies.
companies. Additionally, there is a similarly
large customer expansion opportunity for
ServiceNow to serve non-Germany-located
Managed Service Provider (MSP) firms who
operate a substantial amount of business
with German customers in the domestic
market, on the ground. These businesses
need to be located on German soil to
carry out many of their core operational
requirements. This is an investment decision
based upon the complexity and volume of
cloud services requirements already being
evidenced by German customers.
Massive expansion opportunity
The in-country presence means that
ServiceNow can serve customers across a
far wider and more sensitive assortment of
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INTELLIGENTCIO
Initially, the expansion of cloud services
may suit Germany-headquartered
Part of our central go-to-market proposition
is that we want to give our customers choice
over their data residency and control. When
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