Intelligent CIO Europe Issue 15 - Page 47

A more ‘consumable’ future Let’s think of possible future scenarios. For example, there may never be a standard health insurance policy needed anymore, because insurers will know more about people from the get-go. Users will just pay for what they consume, leading us to a more ‘consumable’ future. But none of these advancements are possible unless we have access to a system of action that allows us to leverage the information coming out of the IoT in the first place. To put it another way, all the IoT ‘things’ are useless unless you can drive action from the information and alerts that they generate. As we look to use this new system of action, we can point it towards the specific components of IoT that we are actually interested in. If you think about all the devices and data out there as the IoT universe, then there’s a tighter orbit around your own organisation’s personal IoT universe. These are the ‘things’ and the data that matter to you. Once you focus in on these elements, you can map your desired business outcomes against the IoT through an intelligently architected approach. “ so on. Any diversion from desired outcomes might cause the user to change their exercise regime, alter their diet and perhaps ultimately, visit the doctor. A CRUCIAL FACTOR FOR ORGANISATIONS LOOKING TO CHANNEL IOT IS THE NEED TO CREATE NEW BUSINESS MODELS. Cars are another good example – desired outcomes for car use would include fuel consumption per gallon, performance and the need for week-to-week maintenance. Defining desired outcomes In this last example, the scope of our desired outcomes has widened, but we will fail to benefit from them unless a system of action is put into place, in this case to provide the service of a lower premium. Without the system of action, the driver drives safely, the dash cam records it and sends the data onwards, the insurance company gets to identify safe drivers and perhaps also accident blackspots, but the safe driver gets no reward. The term ‘desired outcomes’ might sound a little strange, but it’s easy to put these into context. From a health-tracking wearables standpoint, a user would typically have a variety of desired outcomes including, for example, a target heart rate, blood pressure, weight and We can go further with automobiles because they have become smart enough to track whether we are a safe driver based upon our behaviour on the road. In the EU for example, if a driver shares their streamed dash cam data with an insurance company which recognises that driver’s safety, then the driver may be rewarded with a lower insurance premium. From outcomes to systems of action INTELLIGENTCIO 47