INTELLIGENT BRANDS // Data Centres
DigiPlex takes lead in world’s
coolest data centre market
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Officer at DigiPlex. “Winning the argument
for innovation and attention for data centres
at the C-level shows the growing appetite for
solutions like ours and for dedicated partners
that offer responsible, efficient and green
solutions designed for the long-term.”
A
n IDG Connect survey of 300 senior
decision makers across Sweden and
Norway has revealed DigiPlex as the
most-recognised brand in one of the world’s
most active and attractive markets for
international data centre investment.
The survey, which gathered the opinions
of CEOs, CFOs and CIOs, revealed the
best-recognised data centre brands
in both countries showing DigiPlex in
an uncontested position. This result is
attributed to an ambitious international
marketing strategy, constant innovation
and attention to the long-term cost
advantages that are drawing the biggest
global brands to the region.
“The incredible pace of digitisation and the
accompanying rise in international demand
for better, faster and greener data solutions
has significantly changed the ‘maths’ at
C-level when it comes to data centres,” said
Co-owner of DigiPlex and Chairman, Byrne
Murphy, based in Washington, D.C. “When
I founded DigiPlex, I wanted it to become
first name in data centres – not just in the
most attractive and active market, but across
www.intelligentcio.com
the world. I’m delighted to see more people
than ever getting the message.”
The Nordic region has achieved greater
international attention in recent years for
data centre development, largely due to the
region’s political stability, secure locations,
strong connectivity infrastructure and access
to 100% clean, low-cost power. Significant
investment by global hyperscale brands
such as Amazon, Google and Facebook
have highlighted the region’s appeal further
and paved the way for more international
business. “An international firm deploying
100 megawatts over 10 years will save
approximately US$1 billion by placing their
data centre in Sweden or Norway, versus
Germany,” concluded Mr Murphy.
“We want more business leaders to realise
what some hyperscalers already have – that
innovative data centres in the Nordic region
are presenting incredible long-term strategic
advantages. Building our Nordic brand is an
essential part of our growth strategy and it also
reflects what we feel is a crucial next step for
the whole industry,” said Fredrik Jansson, Chief
Strategy and Marketing & Communication
Since 2004, DigiPlex has run on 100%
renewable energy and the company’s sites
are some of the world’s greenest and most
energy efficient. The company’s innovations,
from its ultra-efficient Air-to-Air cooling
systems and ‘Concert Control’ management
software have emerged from its dedication
to the market. The company has further
improved its appeal by announcing plans to
retrofit its data centres to recycle waste heat
to thousands of apartments in the central
heating systems in Stockholm and Oslo. n
THE SURVEY,
WHICH GATHERED
THE OPINIONS OF
CEOS, CFOS AND
CIOS, REVEALED
THE BEST-
RECOGNISED DATA
CENTRE BRANDS IN
BOTH COUNTRIES
SHOWING
DIGIPLEX IN AN
UNCONTESTED
POSITION.
INTELLIGENTCIO
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