Intelligent CIO Europe Issue 11 | Page 51

CIO OPINION CIO opinion “ THE MODERN, SUCCESSFUL AND STRATEGIC CIO REQUIRES A DIFFERENT MINDSET TO THE TRADITIONAL HELPDESK-FOCUSED CIO. ///////////////// Simon Weeks, CEO of Maginus The evolving role of the retail CIO: Key to keeping retail doors open Intelligent CIO Europe hears from Simon Weeks, CEO of Maginus, who gives his opinion on the developing role of the Retail CIO and how they can evolve and keep up with the digitised consumer retail experience of today. O nline shopping is booming and is working towards becoming more popular than shopping in-store. The British Retail Consortium has identified that since around 2014 and 2016, in- store year-on-year sales growth has been dramatically declining, whilst the online penetration rate steadily grows. For example, online sales of non-food products has nearly doubled over the past five years (owning just 11.6% of the market in December 2012 and up to 24.1% in December 2017). This huge change in the retail landscape has required a monumental shift in the thinking and strategy of C-Level Executives in retail organisations. As this sector continues to battle to keep up with the online revolution, studies have found that the Retail CIO continues to take a back seat role focused on running the IT infrastructure and helpdesk. However, in an environment now dominated by technology, the CIO must shift their focus to that of ‘business enabler’ so that they use their unique digital expertise to power forward-thinking business strategy and innovation. This article will look into the evolving role of the Retail CIO and what they can do to help supercharge a more digital-first business by influencing strategy. This can help solidify their role as a member of the www.intelligentcio.com INTELLIGENTCIO 51