INTELLIGENT BRANDS // Data Centres
Netwise Hosting makes switch to
100% renewable energy
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N
etwise Hosting officially made the
switch to true 100% renewable
energy at its fast-filling London
Central data centre. This places the
organisation right at the head of the field
in terms of its commitment to a sustainable
future, as one of the first data centre
operators to push entirely renewable energy
in the UK.
Netwise will join ranks with the likes of
Google, who is itself committed to making
the switch across its entire global estate by
the end of the year.
This comes as welcome news to everyone
in the industry, as current estimates predict
global data centre power usage to top
500 terawatts by 2020. That’s over 3%
of the world’s energy consumption, a
figure one can’t ignore, which places data
centres at the epicentre of responsibility
for spearheading and supporting genuine
renewable energy schemes.
Netwise Hosting, now two years on from
launching its London Central facility, turned
www.intelligentcio.com
to specialist provider Ecotricity for the
delivery of this ground-breaking change, as
leaders in the supply of truly green energy.
Crucially, rather than relying on ambiguous
carbon credits and misleading offset schemes,
Ecotricity generates this energy itself using
the wind, the sun and, soon, the sea. This is
directly in keeping with Netwise Hosting’s
own ethos of owning and controlling as much
of the service chain as possible.
Matthew Butt, Managing Director at Netwise
Hosting, gave comment on the recent
change: “This is a big step for us in setting
the standard for the future of data centre
operations, particularly in a major capital city
like London. We are incredibly proud to be
delivering our customers with what may well
be the greenest data centre service set in
London, if not the UK.”
This bold new move works together
with the industry-leading Power Usage
Effectiveness rating already achieved at
Netwise Hosting’s London Central data
centre, which is one of the lowest in Europe.
It is through the intelligent deployment of
evapourative and free cooling technologies
that allows the facility to reach its
impressive PUE of just 1.12 [lower is better,
with the average at 1.60].
Netwise Hosting works with a wide range of
clients who now consider ‘going green’ to
be a major priority for their service delivery.
None of these are more prevalent than
Krystal, which is one of the UK’s largest cloud
hosting companies, which actively pushes
responsible service provision. Earnestly
evolving energy procurement in line with
these pressures has become a primary
driving force behind Netwise making the
jump to a renewable supply at its private
facilities, both now and in the future.
Matt Seaton, Senior Manager at Netwise
Hosting, also gave comment: “We now work
with several large service providers who are
feeling added weight every day in reducing
their carbon impact, as computational
demands continue to increase. We’ve listened
to this demand and helped our early adopters
in delivering this to their end clients.” n
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