TALKING BUSINESS
mention the various places that data
can be input from or output to, such as
mobile, cloud, ECM systems and other
repositories as part of the process.
This is where Kodak Alaris Information
Management (KA-IM) is now
playing a leading role: in the digital
transformation of its worldwide
customer base. It does so by providing
the hardware, software and services to
reduce the cost and effort needed to
rein in the complexity of information
management, thereby transforming
data into a real competitive advantage.
How is the Kodak Alaris brand
leveraging the opportunity
that big data presents?
The ever-increasing flood of data
and how we manage it, is one of
the greatest opportunities facing
businesses and governments in the
21st century. The challenge with big
data, other than the obvious fact that
it is big, is that so much of it
is unstructured.
Today, at least 90% of business
data – approximately 35 Zettabytes
– is unstructured. By 2020, we will be
able to fill 8 trillion DVDs with new
data each year. The struggle among
businesses to extract meaningful
information from unstructured data
is universal. Data is ubiquitous and is
embedded in countless formats. It’s
in our email, paper documents, online
posts, videos and more. Most of the
time it’s free form, in every format
except the neatly organised rows and
columns of a database. We refer to
this as ‘data chaos’ – the point where
the size and growth of unstructured
data vastly outpaces structured data,
presenting significant obstacles to
operational efficiency, responsiveness
to customers and profitable growth.
To raise awareness about the newest
ways to combat data chaos, Kodak
Alaris has launched a series of
high-impact marketing initiatives.
First, we carefully crafted a business
narrative describing ‘The Era of Data
Chaos’ to articulate the challenges
and opportunities for organisations
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attempting
to make
sense of the
tsunami of
information,
which
continues
to grow
exponentially.
The systems
and strategies
designed
to manage
structured
data are
insufficient
to capitalise
on the
opportunity
presented by
unstructured
data. The
exploitation of unstructured data
represents too great an opportunity
for businesses to ignore. Business
narratives are critical for organisations
to create a clear purpose that resonates
with what the market needs. For Kodak
Alaris’ IM division, that purpose is to
provide the science, technology, services
and partner ecosystem needed to drive
business growth for customers in the
era of data chaos.
Tell us a bit about your
presence in EMEA
We have offices in London, Germany,
Paris, Netherlands, Dubai and Hungary,
to name a few. Also, through our
ecosystem – through distributers and
partners, we are very well connected
all over this region. If you take into
account all the services we provide –
including maintenance, consultation
etc, we definitely have a significant
presence in the region.
What is the latest and most
exciting technology from
Kodak Alaris?
Technology will continue to evolve
and we will strive to ensure that Kodak
Alaris is able to provide high-end
products aligned with the evolution
of technology. These days, for the
digitilisation of documents, companies
WHAT IS ‘GOOD ENOUGH’
SECURITY REALLY
COSTING YOU?
need high volume of documents to
be scanned. Kodak Alaris provides
machines that are capable of
managing high volume of documents.
This technology is able to not only
scan the documents, but also, to
extract data. We will continue to invest
in that path.
There is a growing trend of requiring
more and more scanning at the point
of origin, where documents enter an
organisation (e.g. corporate mailroom,
credit card application, insurance
claim, resume/employee onboarding)
and we will continue to invest in
distributed capturing solutions to
address this requirement.
Truth is, good enough security is just not good
enough. You simply can’t focus on just prevention or
detection and call it a day. When — not if — a breach
happens, who do you want on your side? The experts
who are on the front lines of comprehensive detection,
analysis and response or the other guys?
FireEye. Know the truth.
There will be more and more
innovation in this area to further
improve scanner efficiency – to
provide ‘in a box’ solutions. This is
also an area where we will continue
to invest.
We’ve made a commitment to
being a ‘cloud-first’ company (not a
‘cloud only’ company) as the trend
towards cloud computing is starting
to accelerate. We’ve seen a lot of our
enterprise customers moving some of
their core components of their business,
like finance, HR etc to the cloud and we
need to constantly shape our offerings
as per what the market demands. ¡
www.intelligentcio.com
www.FireEye.com/truth
www.intelligentcio.com
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