Intelligent CIO Africa Issue 06 | Page 10
NEWS
Safaricom partners with mSurvey to measure
Kenya’s cash and digital economy
Safaricom has partnered with mSurvey
to launch Consumer Wallet, a versatile
mobile platform that quantifies offline
consumer spending habits and trends.
The solution leverages mSurvey’s mobile
messaging platform to measure and
benchmark Kenya’s cash economy.
mSurvey leverages SMS to measure
the cash-based spending drawn from
Safaricom’s mobile subscribers. The
data is then fed into the Consumer
Wallet database, benchmarking
preferences and expenditures of
various items.
The majority of the country’s
consumer spending happens at
informal businesses, which presents an
information gap for businesses looking
to explore business opportunities in
the sector. Consumer Wallet plugs
this gap by providing unprecedented
insight into the spending habits of such
‘offline’ consumers. tools that offer the same advantages
as those in Silicon Valley,” said
Sylvia Mulinge, Director – Consumer
Business, Safaricom.
“Consumer Wallet addresses a
pressing business challenge by
providing real time collection,
assessment and analysis of data. With
the world currently undergoing an
information revolution, it is essential
that businesses in Kenya have the Consumer Wallet will empower
businesses with the requisite insights
to arrive at more strategic decisions
and with deeper understanding of their
customer needs. The service will be
available on both a subscription and
license basis. ¡
Maximize
Manufacturing
Growth
China Telecom and Orange Business Services
partner to deploy IoT services in Africa
China Telecom and Orange Business Services have
announced the extension of their strategic partnership
into the IoT space. The new cooperation will enable both
companies to serve their respective enterprise customers
through a combined footprint across three continents –
Asia, Europe and Africa.
Multinational customers of China Telecom and Orange
will be able to deploy IoT and machine-to-machine
(M2M) services across each other’s networks. China
Telecom’s enterprise customers with outbound IoT
business can deploy their assets and offerings on the
Orange networks in Europe and Africa.
Both partners propose a global solution to address local IoT
connectivity requirements, leveraging eUICC capabilities
and the commonly deployed Device Connectivity Platform
of Ericsson for a seamless customer experience.
China Telecom and Orange will cooperate both
commercially and technically to create new service
models that support global IoT opportunities. Under
this agreement, Orange will be one of China Telecom’s
preferred partners for connectivity in Europe and Africa,
while China Telecom will support Orange for connectivity in
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INTELLIGENTCIO
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China. The companies will jointly explore the potential of
enhancing existing IoT capabilities and the application of
new technologies such as mobile IoT in the global market.
epicor.com | [email protected] | +971 4 391 3730
Karsten Selle, Vice President, Finance & Administration of
Orange Mobile Enterprise, said, “Orange Business Services
is always striving for innovative solutions to respond to
the global needs of its customers. We are looking forward
to creating together with China Telecom true business
benefits around the global IoT projects of our respective
customers. With this extended footprint in Asia, we further
strengthen our IoT and data analytics offering, Datavenue,
with enhanced global connectivity capabilities.” ¡
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