FINAL WORD
Nine priorities to get you on the
road to digital transformation
Businesses need to transform digitally in order to disrupt, or
be disrupted themselves. How a business transforms is largely
dependent on the type of business they are and whether they
are ‘born digital’ or not. Mpumi Nhlapo from T-Systems South
Africa describes the nine priorities to consider when looking to
digitally transform.
A
ccording to a recent survey
by Econsultancy, customer
experience will overtake price
and product specifications as the key
brand differentiator by 2020. Add
to this the fact that customers are
more digital than ever, demanding
an omni-channel interaction model
with products and services tailored
specifically for them, and it’s safe to
say that we are living in the era of
the digitally evolved customer, where
technology allows the customer to sit
at the centre of everything. Today’s
digital customer wants to determine
the exact product specification for
themselves, the timing of production
and delivery, the place of purchase or
consumption and even the price.
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This new business environment,
catering to the digitally evolved
customer, requires innovation and
agility, requiring companies to not
only respond quickly to market
demands, but to do so disruptively,
with game changing business
models that place the customer at
the core.
Traditional approaches to business
and technology are fast becoming
irrelevant and organisations will need
to move into the era of Industry 4.0
in order to survive and grow.
So, how do businesses ensure they do
not wait to be disrupted, but rather
become disruptive themselves? And
where do they start? And how does
digitisation enable this disruption and
create a competitive edge?
Who transforms?
There are two broad types of business
that we consider: companies that
are ‘born digital’, meaning those
organisations that have been founded
in the digital era and that were able
to leverage mobility, cloud computing
and the power of big data as core to
their business model from the outset;
and companies that ‘grow into digital’,
being those organisations that have
been operating on traditional business
models, with legacy systems and ICT
that need to transform to digital.
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