CIO opinion
CIO OPINION
The implementation of various consumer
protection policies around the world – GDPR
and PoPIA in particular – put organisations
even under greater pressure to secure and
utilise personal data ethically. With great
power doesn’t just come great responsibility
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IDENTITY
INCLUSION
STANDS TO BE
THE NEXT GREAT
FRONTIER IN
DIGITISING
SOCIETY.
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INTELLIGENTCIO
but also a greater chance of legal and
financial consequences if you don’t follow
them through. make more meaningful choices whether it’s
who they work for, what they spend their
time doing, or how they spend their money.
Data protection technologies and services
should thrive as a result, but we’ll also
see companies wrestling with just how
to implement analytics and make use
of personal data without falling foul
of privacy laws. Thankfully, even as AI
poses a challenge, it also provides a
potential solution – already, we are seeing
sophisticated automated compliance
solutions powered by Machine Learning and
Natural Language Processing. Similarly, organisations are wrestling with
their own purpose in a world with nearly
unlimited data and powerful technology. How
do you make the right choices to grow and
deliver meaningful outcomes to shareholders,
consumers and society at large?
Rediscovering purpose in a
changing world
Lately, we’ve seen a societal shift towards
not only more ethical consumption of
products and services, but also trying to
live a more purposeful life. Faced with more
choices and information than they’ve ever
had access to, consumers are striving to
As the hype dies down on disruptive
technologies and they become an accepted
part of our everyday lives, 2019 provides an
opportunity to seriously consider how they
can be used purposefully. If every choice
we make is capable of being enhanced with
data, and every object a potential source of
rich insights, then the limits on what we can
and can’t do to create better businesses and
societies fall away. Expect the concept of
‘information for good’ to reach into even the
most unexpected places as we explore what
it means to exist in the midst of the Fourth
Industrial Revolution. n
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