Intelligent CIO Africa Issue 25 - Page 46

FEATURE: DOCUMENT MANAGEMENT //////////////////////////////////////////////////////////////////// Chris de Beer, Africa Regional Manager at infoSource SA, looks at how printer OEMs have fared in Africa. “A frica is a nation that suffers from terrible disease,” said George Bush in 2001. Thankfully, more people are becoming aware that Africa is a continent and just what it means to conduct business among her 54 independent nations that could represent spectacular growth for many. Africans realise that, like the EU and other areas have demonstrated, there is strength in collective bargaining. There are now eight economic regions stretching the length and breadth of the continent, from the Arab Maghreb Union (AMU) to the Southern African Development Community (SADC), the East African Community (EAC) to the Economic Community of West African States (ECOWAS). For printer vendors, Southern Africa (South Africa, Lesotho, Swaziland, Namibia and Zimbabwe) achieved nearly 80 000 copier/ MFP unit sales in 2017. Production print sales numbers reached more than 800. Angola and Zambia offered just over 1,500 copier/MFP unit sales in 2017 but just 10 production units. Cameroon, Ghana, Ivory Coast, Morocco, Nigeria, Gabon and Senegal (West Africa) supported more than 31,000 units of copier/MFP sales in 2017 and over 250 production units. East Africa (Ethiopia, Kenya, Tanzania and Uganda) collectively represented nearly 8,000 unit sales of copier/MFPs in 2017 and we expect more in 2018. A total of 86% of the units are black and white (BW), while in contrast, vendors sold 43 production printers in the region. In Southern Africa the 20-39 pages per minute (ppm) BW devices have gradually lost ground since 2015 to the 40-59 ppm devices. In the colour segment, the 20-29 ppm and 30-49 ppm devices are most popular with the faster category retaining its top status and even stretching a small lead. Overall unit sales volumes have remained consistent for the faster of the two, but the slower category has seen steadily declining sales numbers since 2015. Potentially having the biggest impact on sales in the region is South Africa’s steady GDP decline since 2011. Back then the GDP was over US$400 billion, dipping to a low of nearly US$300 billion by 2016 and popping back up to nearly US$350 billion in 2017. But South Africa once more entered a technical recession in September 2018, the second since 2009, and now a not uncharacteristic state looking back a couple of decades. Zambia is a bigger market than Angola. That runs counter to a GDP comparison of the two countries, in which Angola’s grew from US$95 billion in 2016 to US$124 billion in 2017 (with a population of 28.8 million) while Zambia’s went from nearly US$21 Printer OEMs pluck rich opportunities from Africa’s emerging markets 46 INTELLIGENTCIO www.intelligentcio.com