for customers to have access to Kwesé iflix
and Play.
Although the writing could be on the
wall for traditional broadcasting, superior
user satisfaction remains at the core of
business operations, now with the promise
of diverse distribution platforms and lower
costs of delivery. We are now seeing three
predominant trends that are driving the
evolution of television in Africa. Customer
experience is now more personalised,
innovation is helping to close the digital
divide and curated consideration is building
Africa’s content economy.
Variety is the spice of life:
Personalising the customer experience
Today, user experience has transitioned into
a personal encounter. This trend has been
echoed across a number of industries. For
www.intelligentcio.com
“
THE CHALLENGE
WITH TODAY’S
DIGITAL ERA
IS THE TUG OF
WAR BETWEEN
WELL CURATED,
CONVENIENT PAY
SERVICES AND
FREE SERVICES
THAT OFFER
LESS VALUE.
example, if you look at the photography
industry, 50 years ago a family portrait
was an event and 20 years ago film costs
and development made photos a focus for
special occasions. Today with the rise of the
smart phone and selfies, a person takes an
average of 150 photos a month.
The television industry is experiencing a
similar trajectory where it is moving away
from cinemas to homes, personal computers
and now to the pocket via the smartphone.
Content consumption is now a personal
choice and broadcasters are responding
by offering greater content quality and
diversity. For example, through Kwesé Iflix
(an Econet Media-owned mobile video-on-
demand sports and entertainment platform)
customers could watch the FIFA World Cup
on their smartphone anywhere in Africa.
It was evident that consumers were fully
embracing the combination of live sport
INTELLIGENTCIO
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