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TRENDING
SOUTH AFRICA LEADS
WORLD IN DEMAND FOR
CONSTANT CONNECTIVITY
New research reveals how South Africans view Internet
connectivity and how important it is to them.
S
outh Africans with Internet
connections lead the world
in expectations for constant
connection, with 95% of respondents
saying they expect it and it is important
to them, according to the 2018 ARRIS
International plc Connectivity and
Entertainment Index (CEI).
Most households with Internet connections
(56%) are also willing to pay more for
access to new experiences that constant
connections deliver. Only India and Chile
matched South Africa’s level of expectation.
In a finding increasingly mirrored worldwide,
51% said they want an equivalent content
experience (and 77% said they wanted
equivalent quality of connection) away from
home as they have while inside.
www.intelligentcio.com
“This demand for constant connection
away from home has appeared quickly,”
said Duncan Potter, Senior Vice President of
global marketing for ARRIS.
“All of this has huge implications for
providers and even enterprises as they
cater to more demanding workforces.
Other global markets are showing us that
pent-up demand will likely grow as younger
consumers continue to enter the market.”
The complete findings have wide-ranging
implications for mobile operators,
residential service providers and
enterprises. The global report, which
surveyed 20,000 consumer technology
buyers in 20 countries about their
behaviours and purchase plans, is now in its
eighth year.
“
OTHER GLOBAL
MARKETS ARE
SHOWING US THAT
PENT-UP DEMAND
WILL LIKELY GROW
AS YOUNGER
CONSUMERS
CONTINUE
TO ENTER
THE MARKET.
INTELLIGENTCIO
17