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the information most important to them and
their job functions.”
ERP history points to future
applications in sports industries
According to SAP Chief Technology Advisor
Simon Carpenter, the company’s rich
history in developing ERP solutions for large,
complex industries has opened the door to
developing solutions for the media, sports
and entertainment industries.
www.intelligentcio.com
“Modern sports teams are huge, multi-
billion-dollar businesses with millions
of fans, extensive facilities, thousands
of employees, and of course the sports
stars themselves. As the sports industry is
increasingly professionalised, administrators
face many of the same challenges other
industries encounter: procurement; talent
management and retention; performance
management; marketing; and CRM.
Attempting to manage all these disparate
elements manually while still ensuring peak
FEATURE: CLOUD SOLUTIONS
Simon Carpenter, Chief Technology
Advisor at SAP
INTELLIGENTCIO
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