business
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TALKING
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potential guest should be seen as a
marketing opportunity. Yet, many hospitality
companies are unable to interact with
their guests in a seamless and intelligent
way, across all touch points. Systems that
enable the users to identify the time of
an interaction or pull up an individual’s
preferences are essential to delivering
personalised guest experiences.
“Hospitality establishments often lack the
technology foundation that ties all areas of
the business together, thus marketing and
internal operations cannot collaborate and
achieve efficiency. With no common store
to collect data on individual customers, and
make it accessible across the organisation,
opportunities to create unique guest
experiences and interactions are lost.
What is needed is a solution that delivers
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INTELLIGENTCIO
in-context business intelligence, such as
detailed guest history, preference profiles
and recommendations presented at the
point of guest interaction.
“This empowers users to react in real time,
and surprise guests with an even better
experience than they had imagined.”
Infor has developed a targeted set of
hospitality solutions, driving customer
experience in a powerfully positive way. Infor
Hospitality is already achieving this across
the globe, delivering customer experiences in
over 20,000 hotels, restaurants and casinos
in more than 100 countries.
The solution will officially be launched across
Africa in February by EOH Infor Services.
The strategic set of solutions is tailored
to the hospitality industry, giving these
establishments the power to delight their
guests and increase sales by more than
30%, maximise revenue by as much as 7%,
and reduce labour costs by 6%.
Streamlined operations, run in an integrated
system for all guest and hotel data, mean
employees and management can stay on
top of all the intricate details that ensure a
superior guest experience.
“Can you ask customers to be your guest,
with full confidence that all of their needs and
expectations will be met?” asked Thomson.
“If not, you’re falling short. With the
power of a digitally transformed
organisation at your fingertips, why settle
for being average?” n
www.intelligentcio.com