INFOGRAPHIC
“
BUSINESSES HAVE
NO CHOICE BUT TO
IMPROVE THEIR
SECURITY IF THEY
WANT TO ADDRESS
FRUSTRATED
CONSUMERS THAT
DON’T BELIEVE THE
ONUS IS ON THEM
TO CHANGE THEIR
SECURITY HABITS.
either already provided organisations with
feedback on what security methods they are
offering (35%), have considered it (19%) or
might in the future (33%).
“Businesses have no choice but to improve
their security if they want to address frustrated
consumers that don’t believe the onus is on
them to change their security habits,” said
Sébastien Pavie, Regional Director META,
Enterprise and Cybersecurity, Gemalto. “Social
media sites in particular have a battle on
their hands to restore faith in their security
and show consumers they’re listening –
failing to do so will spell disaster for the most
flagrant offenders, as consumers take their
business elsewhere.”
www.intelligentcio.com
A troubled past and frustrated future
for consumers
It’s unsurprising that consumers are
frustrated with the state of data protection
within organisations. A quarter of those
surveyed have already been a victim of
fraudulent use of their financial information
(26%), 19% through fraudulent use of their
PII, and 16% of identity (ID) theft. Worse,
consumers have no faith that things are
going to improve, as two-thirds (66%) are
worried that at some point in the future their
personal information will be stolen.
Even with the fear that they may become
victims of a data breach, consumers aren’t
planning to change their behaviour online
as they believe responsibility lies with the
companies holding their data. This could
explain why over half (55%) of respondents
continue to use the same password across
different accounts.
In addition to switching brands, young
people are more prepared to go further and
participate in legal action against brands
that lose their data than older generations.
Nearly seven in 10 (67%) of 18 – 24-year
olds revealed they would take fraudsters
and brands that suffered a breach to court,
compared to just 45% for 65s and over, with
a further 28% of 18 – 24 year olds at least
considering it. n
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