Intelligent CIO Africa Issue 21 - Page 39

////////////////////////////////////////////////////////////////////////// surprising rationale as to why CIOs still do not report to the CEO. “IT is either seen as a cost-driver which needs to be ‘controlled’ by the CFO, or as a backend operations and systems group, that supports sales and marketing, run by the COO,” he said. “Both perspectives are ‘old school’ given that, in this day and age, IT should be considered a key competitive differentiator www.intelligentcio.com FEATURE: STATE OF THE CIO completely independent of the industry and the size of the company. It doesn’t matter if you run a larger technology business or a mid-sized retail chain, IT can enable you to be a market leader. “CIOs need to take the initiative and showcase the strategic value they bring to the business. First, they must build relationships with board members to learn about their goals, then they can show CXOs how IT will help them turn their strategic Claude Schuck, Regional Manager, Middle East and Central Africa, Veeam INTELLIGENTCIO 39