Intelligent CIO Africa Issue 20 - Page 80

INDUSTRY WATCH Building relationships: The need for CRM in the construction industry The construction industry is not exactly known for its innovative use of IT. However, Jake Callaway, Managing Director, MENA at 4C, argues that it’s time for the sector to adapt to the digital revolution and lay the foundations for long term success. 80 INTELLIGENTCIO www.intelligentcio.com