INTELLIGENT BRANDS // Software for Business
Loyalty software – next generation
CRM from LoyaltyPlus
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Frik van der Westhuizen, Marketing Director
at LoyaltyPlus
S
oftware solutions provider LoyaltyPlus
believes local businesses have a
unique opportunity to not only
enhance existing customer service levels but
attract more business and capture more of
the market by leveraging next generation
CRM solutions.
The company has established a leadership
position through its CRM Loyalty and
Rewards system software solutions. These
are targeted at all industries and sectors
and are relevant to all businesses that must
meticulously manage the client relationship.
“To secure competitive advantage and
acquire the ability to scale, all businesses
need a strategy to ensure consistent,
regular business – our job is to help
companies secure customer loyalty and
we do this by offering a Loyalty CRM
Programme at enterprise level, which can be
tailored according to specific requirements,”
said Frik van der Westhuizen, Marketing
Director at LoyaltyPlus.
www.intelligentcio.com
The programme is based on software
designed to support and optimise customer
engagement, including data, across the entire
customer lifecycle and all silos of a business. as an independent business management
silo or whether it should merely be considered
a key tool or component of a Loyalty/CRM
drive,” van der Westhuizen continued.
Using this programme, decision makers can
source real-time information about all levels
of customer interaction and make informed,
analytics-based decisions. “Our approach is to extract the maximum
ancillary monitory benefit for our clients
through our partner management modules,
allowing our CRM solutions to automate
and manage customer touchpoints,” van der
Westhuizen said.
LoyaltyPlus has paid particular attention to
Partner Management features and these are
an essential part of its technology offering.
There is an increasing need to track customer
engagement when managing and monitoring
customer touchpoints. This means
proactively organising and automating
critical customer management functionality,
including sales, marketing, gamification and
other direct customer services.
“There is ongoing debate as to whether
the relevance and uptake of partnership
management is such that it should be treated
Growth and heightened activity in the cloud
is also a key influence and there are more
software solutions moving into the cloud.
The benefit to business is that they can now
own their individual loyalty programmes
in the cloud and eliminate the need for
expensive infrastructure or having to micro-
manage personnel.
“This means a more efficient,
streamlined and agile operation, which
translates into better business,” added van
der Westhuizen. n
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