INTELLIGENT BRANDS // Mobile Technology
Consistency and customer
empowerment will give telco
service providers an edge
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How do telco providers
give themselves the edge
over their competitors?
Mohammed Al-Moneer,
Regional Director,
MENA at A10 Networks,
argues that consistent
service and customer
empowerment are key.
F
or service providers, consistency is
imperative. Experience an outage?
Service can’t scale to meet demand?
Suffer a cyberattack? These events can
severely harm the reputation and business of
a telecom service provider.
As an industry, we have the tendency to get
caught up in the speeds and feeds. How fast
is a service delivered? How much data can
we cram in a pipe at a single time? What
are the packets per second? And while fast
is good, consistent is better. Think of it this
way: it’s better to have a slower connection
www.intelligentcio.com
that is available 99.999% of the time than it
is to have an ultra-fast connection available
just 50% of the time.
Consistency wins. And in the always-on, digital,
connected world, consistency is the norm and
therefore goes unnoticed. It’s inconsistency
that gets the headlines. But how do you
employ a set of consistent services? Here are
four steps to service consistency:
1. Start internally: Ensure your network
and security policies are enforced
consistently across data centres and
clouds and that they can be centrally
managed from a single location. This
ensures that your services are being
delivered consistently regardless of
where they live
2. Ensure your infrastructure can scale:
Consistent service delivery requires
around-the-clock availability. That
means your services can’t slow down
during peak demand. Having a hybrid
infrastructure where cloud bursting is
an option – sending traffic to the cloud
when the data centre gets overloaded
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