Intelligent CIO Africa Issue 20 - Page 22

TRENDING β€œ THIS SURVEY UNDERSCORES THE TREMENDOUS OPPORTUNITY THAT MAXIMISING DIGITAL PERFORMANCE CAN HAVE ON THE USER EXPERIENCE. for their customers and employees. Those who hesitate to embrace digital strategies and processes will quickly fall by the wayside and those who drive digital performance will see significant business outcomes.” Awareness is high, need is immediate The need for companies to provide a successful digital experience for customers, partners and employees is well recognised and it continues to grow in importance. Some 91% of global business decision makers agree that providing a successful digital experience is even more critical to the company’s bottom line than it was just three years ago. Likewise, 99% of global business decision makers believe their company would benefit from improving the performance of their company’s digital services and applications. They see this happening primarily through improved customer or user experience and satisfaction (53%); greater market agility (49%); increased revenue, sales and profitability (49%); increased employee productivity (49%) and faster time to market (48%). Hurdles to implementing a digital strategy are real However, it is widely recognised that inadequately performing systems are a key 22 INTELLIGENTCIO Investing to maximise digital performance Smart business leaders are looking to put greater emphasis on the management tools and infrastructure underlying digital services. In fact, 99% say that visibility across the digital experience is critical to measure and manage it successfully and 98% of global business decision makers believe that a modern IT architecture that delivers greater agility is important to improving digital performance. Subbu Iyer, CMO, Riverbed Technology limitation to a successful digital strategy. In fact, of the 95% of global business decision makers who said they face significa ΉΠ)‘…±±•Ή•Μέ‘•Έ₯Ё½΅•ΜΡΌ…‘₯•Ω₯Ήœ)„΅½Ι”ΝՍ•ΝΝ™Υ°‘₯₯Ρ…°ΝΡΙ…Ρ•δ°΅½ΝΠ)₯Ρ•΅Υ±Ρ₯Α±”‘…±±•Ή•Μ₯Ή±Υ‘₯Ήœ‰Υ‘•Π)½ΉΝΡΙ…₯ΉΡΜ€ ΤΔ”€μ½Ω•Ι±δ½΅Α±•ΰ½ΘΙ₯₯)±•…δ%P₯Ή™Ι…ΝΡΙՍΡΥΙ”€ ΠΤ”€μ±…¬½˜)™Υ±°Ω₯Ν₯‰₯±₯Ρ䁅Ι½Ν́ё”‘₯₯Ρ…°½Θ•ΉΥΝ•Θ)•αΑ•Ι₯•Ή”€ Πΐ”€μ±…¬½˜…Ω…₯±…‰±”½Θ)…ΑΑΙ½ΑΙ₯…Ρ•±δ΅Ν­₯±±•Α•ΙΝ½ΉΉ•°€ Μ䔀…Ή)±…¬½˜‰Υδ΅₯Έ™Ι½΄±•…‘•ΙΝ‘₯ΐ½ΈΑΙ₯½Ι₯Ρ₯Ν₯Ήœ)‘₯₯Ρ…°₯Ή₯Ρ₯…Ρ₯Ω•Μ€ Μά”€Έ)Ή½˜Ρ‘”Ή•…Ι±δ€ΰΐ”Ι•Α½ΙΡ₯ΉœΡ‘…ЁΙ₯Ρ₯…°)‘₯₯Ρ…°Ν•ΙΩ₯•Μ…Ή…ΑΑ±₯…Ρ₯½ΉΜ…Ι”™…₯±₯Ήœ…Π)±•…ΝЁ„™•άΡ₯΅•ΜΑ•Θ΅½ΉΡ …Ή₯΅Α…Ρ₯Ήœ)ΑΙ½‘ՍΡ₯Ω₯Ρ䁅ΉΡ‘”•ΉΥ͕ȁ•αΑ•Ι₯•Ή”°)Ή•…ɱ䁽Ή”₯Έ™½Υȁ•αΑ•Ι₯•Ή”™…₯±Υɕ́…Π)±•…ΝЁ͕ٕɅ°Ρ₯΅•Μ„έ••¬Έ!…±˜½˜Ρ‘”ΝΥΙΩ•δ)Ι•ΝΑ½Ή‘•ΉΡ́ͅ₯Ρ‘”΅…α₯΅Υ΄…•ΑΡ…‰±”)Ρ₯΅”ΡΌΙ•Ν½±Ω”‘₯₯Ρ…°Α•Ι™½Ι΅…Ή”₯ΝΝՕ́₯Μ)έ₯Ρ‘₯Έ…Έ‘½Υȁ…ΉΉ•…Ι±δ€Θΐ”Ν…₯έ₯Ρ‘₯Έ)΅₯ΉΥΡ•Μ°Ι•½Ή₯Ν₯Ήœ„‘₯₯Ρ…°Ν•ΙΩ₯”™…₯±ΥΙ”)…Έ½ΝЁ½΅Α…Ή₯•Μ΅₯±±₯½ΉΜ½˜‘½±±…Ί₯Έ±½ΝΠ)Ι•Ω•ΉΥ”…ΉΝ₯Ή₯™₯…ΉΡ±δ₯΅Α…ΠΥΝΡ½΅•Θ)±½ε…±Ρ䁅Ή‰Ι…ΉΙ•ΑΥΡ…Ρ₯½ΈΈ) ΥΝ₯Ή•Ν́±•…‘•Ί…Ι”…έ…Ι”½˜Ρ‘”₯΅Α…Π)Ρ‘•Ν”™…₯±Υɕ́…Έ…Ή…Ι”‘…Ω₯Ήœ½ΈΡ‘•₯Θ)‰ΥΝ₯Ή•ΝΝ•ΜΈQ‘”½ΉΝ•ΕΥ•Ή•Μ•αΑΙ•ΝΝ•)₯Ή±Υ‘”±½Ν́½˜Ν…±•Μ…ΉΙ•Ω•ΉΥ”€ ΠΘ”€μ)‘•±…啐ΑΙ½‘ՍЁ±…ΥΉ‘•Μ€ ΠΔ”€μ±½Ν́½˜)ΥΝΡ½΅•ΙΜ€ ΠΔ”€μ±½Ν́½˜‰Ι…Ή±½ε…±Ρδ€ ΠΔ”€)…Ή±½Ν́½˜•΅Α±½ε•”ΑΙ½‘ՍΡ₯Ω₯Ρδ€ Πΐ”€Έ) ΥΝ₯Ή•Ν͕́…±ΝΌΝ…δΡ‘”Ρ₯΅”ΡΌ…Π₯́Ή½άΈ)5½Ι”Ρ‘…ΈΡ‘Ι•”½ΥЁ½˜™½ΥΘ°½Θ€άά”½˜±½‰…°)‰ΥΝ₯Ή•Ν́‘•₯Ν₯½Έ΅…­•ΙΜ°Ν…δ₯Ё₯́Ι₯Ρ₯…°Ρ‘…Π)Ρ‘•₯ȁ½΅Α…Ήδ₯ΉΩ•ΝЁ₯Έ₯΅ΑΙ½Ω₯ΉœΡ‘”‘₯₯Ρ…°)•αΑ•Ι₯•Ή”™½ΘΥΝ•Ί½ΘΥΝΡ½΅•Ί₯ΈΡ‘”Ή•αΠ(Δȁ΅½ΉΡ‘ΜΈQ‘”­•δ…Ι•…́‰ΥΝ₯Ή•Ν́‘•₯Ν₯½Έ)΅…­•Ί͕”Ρ‘•΅Ν•±Ω•Μ΅…­₯Ήœ₯ΉΩ•ΝΡ΅•ΉΡΜ)₯ΈΡ‘”Ή•αΠ€Δȁ΅½ΉΡ‘́₯Ή±Υ‘”΅½‘•ΙΉ₯Ν₯Ήœ)Ή•Ρݽɭ́…Ή₯Ή™Ι…ΝΡΙՍΡΥΙ”ΡΌ‘Ι₯Ω”Ι•…Ρ•Θ)…₯±₯Ρδ€ Ψΐ”€μ…‰₯±₯ΡδΡΌ‰•Ρѕȁ΅½Ή₯ѽȁ…Ή)΅…Ή…”Ρ‘”•ΉΥΝ•ΛŠé‘₯₯Ρ…°•αΑ•Ι₯•Ή”( Τ䔀μ₯΅ΑΙ½Ω₯ΉœΝ•ΙΩ₯”‘•Ν¬…Α…‰₯±₯Ρ₯•Μ( Τ䔀…Ή…•±•Ι…Ρ₯Ήœ‘•Ω•±½Α΅•ΉΠ½˜)…ΑΑ±₯…Ρ₯½ΉΜ€ Τΰ”€Έ)Ν₯Ή₯™₯…ΉΠΉΥ΅‰•Θ½˜‰ΥΝ₯Ή•Ν́‘•₯Ν₯½Έ)΅…­•Ί…±ΝΌ₯‘•ΉΡ₯™₯•±½ΥΝ½±ΥΡ₯½ΉΜ…Ή)•΅•Ι₯ΉœΡ•‘Ή½±½₯•Μ…́­•δ‘Ι₯Ω•Ί½˜Ρ‘”)‘₯₯Ρ…°•αΑ•Ι₯•Ή”΅½Ω₯Ήœ™½Ι݅ɐΈ)9•…ɱ䁅±°°€δδ”°½˜±½‰…°‰ΥΝ₯Ή•Ν́‘•₯Ν₯½Έ)΅…­•Ί‰•±₯•Ω”Ρ‘”ΥΝ”½˜±½ΥΡ•‘Ή½±½δ₯Μ)₯΅Α½ΙΡ…ΉΠΡΌΡ‘•₯ȁ½΅Α…Ή₯•ΟŠd½Ή½₯Ήœ‘₯₯Ρ…°)ΝΡΙ…Ρ•δ…Ή‰ΥΝ₯Ή•Ν́±•…‘•Ίݽձ±₯­”Ρ‘•₯Θ)½΅Α…Ή₯•ΜΡΌ₯ΉΩ•ΝЁ₯Έ•΅•Ι₯ΉœΡ•‘Ή½±½₯•Μ)ΝՍ …Μ聅фΉ…±εΡ₯Μ€ Ψΐ”€μ%ΉΡ•ΙΉ•Π)½˜Q‘₯ΉΜ€ Τδ”€μ ±½­‘…₯ΈQ•‘Ή½±½δ( Πΰ”€μ5…‘₯Ή”1•…ΙΉ₯Ήœ€ Πά”€μΙΡ₯™₯₯…°)%ΉΡ•±±₯•Ή”€ Πά”€μY₯ΙΡΥ…°I•…±₯Ρδ€ ΜΨ”€…Ή(Ձ9•Ρέ½Ι­Μ€ ΘΔ”€ΈΈ+Šp)]I9ML)%L!% °)9%L)%55%QΈ)έέάΉ₯ΉΡ•±±₯•ΉΡ₯ΌΉ½΄