Intelligent CIO Africa Issue 19 | Page 39

////////////////////////////////////////////////////////////////////////// at the problem, it is much more nuanced than that. The key to turning data into insights is to do what machines cannot. Data scientists have several character traits that facilitate this. FEATURE: BIG DATA that of leadership. Data scientists must communicate their ideas in such a way that they can influence people and move them into action. Science versus analysis At the core is a curiosity of gaining a deeper understanding of data and discovering what is relevant to the business. Empathy is another skill that is important as connecting with others provide better insight to what people’s requirements are. Some still fail to see the difference between analysts and scientists. The former is more focused on being reactive to data while the latter uses insights to be predictive and finding ways to change future behaviour. Building from here is having the imagination to come up with ideas that do not yet exist. The final ‘human’ skill required is Of course, this does not mean a business should prioritise the one over the other. Both sets of skills are important as enterprises www.intelligentcio.com Adebayo Sanni, Managing Director, Oracle Nigeria INTELLIGENTCIO 39