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FEATURE: BUSINESS ANALYTICS
Gartner survey shows EMEA
lags behind other regions in
data and analytics maturity
Nick Heudecker, Research Vice President
at Gartner
EMEA organisations slow to
advance in data and analytics
A worldwide survey of 196 organisations
by Gartner Inc showed that 91% of
organisations have not yet reached a
‘transformational’ level of maturity in data
and analytics, despite this area being a
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number one investment priority for CIOs in
recent years. North America and just 30% in Europe, the
Middle East and Africa (EMEA).
“Most organisations should be doing better
with data and analytics, given the potential
benefits,” said Nick Heudecker, Research
Vice President at Gartner. “Organisations at
transformational levels of maturity enjoy
increased agility, better integration with
partners and suppliers and easier use of
advanced predictive and prescriptive forms
of analytics. This all translates to competitive
advantage and differentiation.” The majority of respondents worldwide
assessed themselves at level three (34%)
or level four (31%). Twenty-one percent
of respondents were at level two, and 5%
at the basic level, level one. Just 9% of
organisations surveyed reported themselves
at the highest level, level five, where the
biggest transformational benefits lie.
The global survey asked respondents
to rate their organisations according to
Gartner’s five levels of maturity for data and
analytics (basic, opportunistic, systematic,
differentiating and transformational). It
found that 60% of respondents worldwide
rated themselves in the lowest three levels.
The survey revealed that 48% of
organisations in Asia Pacific (APAC) reported
their data and analytics maturity to be in
the top two levels. This compares to 44% in
“Don’t assume that acquiring new
technology is essential to reach
transformational levels of maturity in data
and analytics,” said Heudecker. “First, focus
on improving how people and processes are
co-ordinated inside the organisation and then
look at how you enhance your practices with
external partners.”
Improving process efficiency was by far
the most common business problem that
organisations sought to address with data
and analytics, with 54% of respondents
worldwide marking it in their top three
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