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TRENDING
REPORT HIGHLIGHTS
IMPORTANCE OF AN IMPROVED
CUSTOMER STRATEGY
Feedback from the Total Retail Survey 2017
highlighted that a third of South African bricks and
mortar retailers are aware of how important an
improved customer strategy is, with another third
indicating that they are struggling to implement it.
O
nline shopping has never been easier
or more intuitive. You’re at work or
lying in bed and with a simple click of
the mouse you can book a dream vacation
or the latest curved smart television, or your
weekly groceries can be delivered to your
doorstep. And even better, most often the
online shopping experience just ‘gets your
preferences right’.
Leon Coetzer, COO of redPanda Software,
said: “Today, consumers have the upper
hand when it comes to the experience
they demand in-store. Bricks and mortar
stores are starting to respond to changing
consumer behaviour by tying the in-store
www.intelligentcio.com
and online shopping experience into one
connected experience.”
Mastercard SpendingPulse’s latest retail
sales figures show that the December 2017
holiday sales in the US increased by 4.9%.
This is the largest year-over-year increase
and most dollars spent by consumers since
2011. South Africa is in the midst of a
worldwide evolution, with US online retail
figures leaping 18.1% at the end of 2017
compared to 2016.
“This paints an interesting picture of where
consumer spending is heading and the
direction bricks and mortar stores need to take
“
TODAY,
CONSUMERS
HAVE THE UPPER
HAND WHEN IT
COMES TO THE
EXPERIENCE
THEY DEMAND
IN-STORE.
INTELLIGENTCIO
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